Analysis Of Factors Affecting The Development Of Fresh-eating Waxy Corn Industry And Countermeasures

Waxy corn has a long history in China,its edible value and economic benefits are very prominent,in the international and domestic market prospects are huge,with the scientific and technological progress and market environment changes,the industrial development of many abuses,affecting the waxy corn industry healthy development process.Waxy corn research,planting,processing,sales of all links to launch a market survey,the survey results found that:scientific research approved varieties number more,but promote planting varieties less,less dominant varieties;Planting area relative to the market demand has a certain gap;According to the analysis of planting cost and benefit,waxy corn planting is 8.5% lower than ordinary corn planting in the total planting cost,increase the efficiency of mu by 61%,increase the income of mu by 254.5 yuan,the economic benefit is obvious;In terms of production and processing,the cost-benefit analysis shows that the net profit of quick-frozen waxy corn per ear is about 0.182 yuan,which is 61% higher than the purchase price of fresh ear,and the net profit of vacuum packaging per ear is 0.38 yuan,which is 109% higher than the purchase price of fresh ear.However,the cost of vacuum packaging is relatively large.Compared with the cost of quick-frozen waxy corn,the cost increases by 0.582 yuan,with an increase rate of91%.The product type has no new breakthrough,lacks the characteristic superiority product,the product quality is not stable.Selling aspects of waxy maize,which needs to be improved,logistics needs to improve the promotion,products market orientation,or from the age distribution,no matter from purchasing power consumption are mainly composed of 20-40 years old of young and middle-aged group,Consumer shopping channel activity survey analysis of supermarkets accounted for 86%;the market accounts for 79.4%;the market accounts for 68.6%;the e-commerce accounts for 62%;the store accounts for 57.4%;the store accounts for 51.4%;the flow accounts for 43.4%;From this we can see that supermarket shopping channel activity is the highest,followed by shopping malls,markets,e-commerce and so on.This study on waxy corn industry development in four aspects of a comprehensive analysis,and from the perspective of practical demand,find waxy corn industry development problems: the lack of characteristic varieties in the market,variety target traits and market actual demand part of disconnection;The planting benefit is outstanding,but the material costand labor cost are higher in the planting cost.Product types are few,pillar products are few,no follow-up product development and listing;The untimely processing of fresh ear leads to unstable product quality;Waxy corn consumption overall amount is less;Shopping consumer groups are obviously stratified,and logistics distribution is not timely;The product lacks the market differentiation positioning,the product sales layout is unreasonable and so on.In view of the related problems throughout the waxy corn industry chain,according to the actual situation of industrial development,combined with practical experience to formulate relevant countermeasures,that is,for the varieties and market disconnection proposed by the data platform,science,enterprise,agriculture,consumption four collaborative countermeasures:According to the market demand,the use of data platform of deduction,accurately grasp the hybrid equipping,avoid caused by human judgment or weather factors affect the breeding judgment,shorten the breeding time,in a short period of time the breeding and marketing of implementation,the variety choice should choose according to market demand,but focus on the high sweetness glutinous,lodging resistance,ear grain order,not bald tip,suitable for machine adopt varieties;In view of the high proportion of production planting cost,put forward the establishment of planting industry consortium,cooperation and sharing,mutual benefit and reciprocity countermeasures: centralized bulk procurement,state subsidies can also get preferential sales,effectively lower planting cost;Planting mode selection based on the analysis comparison,intercropping and interplanting,protect the high benefit,relatively common corn + wheat but now waxy maize market sales rely mainly on the enterprise order recycling,large amount and stable income,though retail efficiency good planting area is small,but were not favorable to the development of industry,can only supplement industry development,therefore on planting way choice depends on the enterprise reasonable choice in order to prevent blind;For less product type development lag behind increasing waxy maize taste,waxy maize variety,to meet different people consumption countermeasures and development cream,spicy,spicy taste of quick-frozen waxy maize,and according to the different crowd consumption baby food waxy maize mud,business people of fast food waxy maize powder,old three tenors crowd of waxy maize or noodles;Fresh ear for processing is not timely cause unstable product quality put forward the transport of fresh ear: ice cooling transportation,according to the distance from cutting ice,grasp the regulation of melting time,from the source to ensure product quality stability,fresh ear after the factory: establish employee performance by discussion,the shift system,the product traceability system,timely and effective to deal with supply of goods processing,24 hours job rotation for duty,strengthen the sense of responsibility,ensure that the product quality constant countermeasures;For related issues in the waxy maize industry chain,according to the actual situation of industrial development,combined with practical experience in strategy formulation,namely to disconnect varieties and market based on a data platform,families,enterprises,agriculture,four coordination countermeasures: according to market demand,using data platform,accurately grasp the hybrid equipping,shorten the breeding time,in a short period of time the breeding and marketing of implementation,the variety characteristics of choice should choose according to market demand,but focus on the high sweetness glutinous,lodging resistance,ear grain order,not bald tip,suitable for machine adopt features;In view of the high proportion of production planting cost,put forward the establishment of planting industry consortium,cooperation and sharing,mutual benefit and reciprocity countermeasures:centralized bulk purchase,can not only enjoy state subsidies but also get sales concessions,effectively lower planting cost;Planting mode selection based on the analysis comparison,intercropping and interplanting,protect the high benefit,relatively common corn + wheat but now waxy maize market sales rely mainly on the enterprise order recycling,large amount and stable income,though retail efficiency good planting area is small,but were not favorable to the development of industry,can only supplement industry development,therefore on planting way choice depends on the enterprise reasonable choice in order to prevent blind;For less product type development lag behind increasing waxy maize taste,waxy maize variety,to meet different people consumption countermeasures and development cream,spicy,spicy taste of quick-frozen waxy maize,and according to the different crowd consumption baby food waxy maize mud,business people of fast food waxy maize powder,old three tenors crowd of waxy maize or noodles;Fresh ear for processing is not timely cause unstable product quality put forward the transport of fresh ear: ice cooling transportation,according to the distance from cutting ice,grasp the regulation of melting time,from the source to ensure product quality stability,fresh ear after the factory: establish employee performance by discussion,the shift system,the product traceability system,timely and effective to deal with supply of goods processing,24 hours job rotation for duty,strengthen the sense of responsibility,ensure that the product quality constant countermeasures;In view of waxy corn consumption less proposed to guide the cultivation of waxy corn consumption habits,promote tourism and industry combined countermeasures,closely follow market demand,social development needs to integrate industry into tourism products,cultivate shopping new consumption concept and new tourism experience,further promote the integration of industrydevelopment;For shopping consumer groups stratified obviously,logistics distribution is not timely put forward construct platform for direct community people table one-stop shopping new countermeasures,The three platforms of TV + Internet + mobile phone are used to interact and conduct trinity publicity and sales,The sales company directly connects with consumers and goes directly to the community tables to avoid the market impact caused by delayed logistics distribution;Based on product differentiation lack of market positioning,product sales layout unreasonable market segment is put forward,in upgrading and specifications packaging division classification sales,packaging upgrade to change from the form,not only should reflect the practical and beautiful coordination,product classification,according to specifications need to be able to distinguish between the market demand,according to the different market demand,to carry on the multi-channel diversified market countermeasures layout,Avoid poor docking with the market.