A Research Of The Visual Symbol And Audience Cognition Of Chinese Movie Poster

Since entering the visual age,reading pictures has become a habit in our life.We are enveloped by numerous visual information,which can avoid the embarrassment and limitations of words and languages,quickly and accurately recognized by the public,and have better communication effects.Film poster as the most intuitive publicity of the film,it can highly summarize the content and theme of the film,use of various kinds of visual symbols to arouse the audience's emotional resonance,through sensory stimulation in the audience's mind to leave a profound impression,and to achieve the purpose of transmitting film information.This silent,interesting and fresh way of film promotion virtually arouses the audience's desire to see,thus making the audience enter the cinema consumption.The development of Chinese movie posters has been in the history of nearly 100 years.The author combed the historical development of Chinese movie posters and explored their different visual characteristics in different periods and different social backgrounds.As a work of art,Chinese movie posters are often influenced by various subjective and objective factors in design and production,thus presenting different visual styles.Therefore,in order to produce a movie poster that meets the needs of the masses,we must take into account these subjective and objective factors as well as popular aesthetics.Secondly,the author explains the uniqueness of Chinese movie posters in visual rhetoric.The design of Chinese movie poster is inseparable from the flexible use of various visual symbols,such as color,text and image.The ingenious arrangement and presentation of these visual elements have constructed the unique meaning of each visual symbol and contributed to the formation of a movie poster.The crowd conveys information.Besides,the author studies the audiences of Chinese movie posters,and analyzes the visual cognition process of audiences to movie posters.The audience is influenced by different social environment,or the influence of their personal factors,and the differences in visual literacy will affect their visual cognition of movie posters.Finally,the author discusses the problems existing in the process of visual communication of Chinese movie posters.With the prosperity and development of China's film market,there are many problems in the process of visual dissemination of movie posters.How to avoid the problem,to seek development in the fierce competition,to accurately convey the information of the film and bring the audience more visual aesthetic experience,this is the way of development in the future.