Research On The Business Model Of Platform Culture Industry In The "Internet Plus" Era

As a new industry,cultural industry has a short development time.The emergence of new technologies,such as "internetwork","the Internet of things" and "cloud computing",has subverted the business model of traditional cultural industry,promoted the utilization of Internet connectivity and open logic and contributes to implementing the strategy of business model of platform cultural industry.Based on the background of Internet plus,this paper mainly discusses the connotation and denotation of business model of platform cultural industry,as well as the types,the value creation logic of different types of cultural industry business model and the innovation of cultural industry business model,preliminarily construct the theoretical framework of the business model of platform culture industry.Specifically,this article firstly introduces the Internet plus theory,new economic theory of internet,cultural economic theory and stakeholder theory that are closely related to the research themes from the perspective of economics and management.In addition,it has comprehensively reviewed of relevant literature about business models and cultural industry business models at home and abroad.Secondly,it discusses the implication and elements of the cultural industry business model,the integrative development of the Internet and cultural industry business model and the particularity and value of business model of platform culture industry in the Internet plus era.Thirdly,the paper analyzes in depth the four types of business models of platform culture industry in the Internet plus era,namely the free business model,the long tail business model,the cultural authorization model and the electric business model.What’s more,the conceptual model was used to interpret the internal logical relationships among the four cultural industry business models.Then,on the basis of analyzing the constituent elements of the business model of cultural industry,the value creation logic of business model of platform cultural industry is discussed in four aspects,including value orientation,value creation,value delivery and value acquisition,as well as taking Netease Cloud Music as an example to analyze its value creation.Finally,this article discusses the innovation of the business model of platform culture industry in the Internet plus era from the innovative ideas,innovation dynamic and innovation path.