Research On Creation Of Cartoon "Red Balloon" Based On IP And VR Mode

After entering the new media era,the ways of information transmission become diversified,and the forms of communication are changing rapidly.With the further development of digital technology and the gradual diversification of the content of animation creation,more and more people have a higher expectation of animation.A single form of expression and simple animated plot can not meet the needs of people.In order to better adapt to media display and people's needs,the key to making animation is to improve its own quality content innovation level.The article puts forward a new model of "IP+VR" in the field of animation creation.The use of VR technology and the combination of IP means bring great innovation space to the animation industry of our country,and have great influence on the animation creator and the application of animation in the process of animation creation.Among them,IP represents the direction of innovation in the content of animation industry.VR technology is a typical representative of the development of new media era.From the development and utilization of IP and the development of VR technology in China,the article takes the animated film "red balloon" as an example,using IP means in the early stage of animation production to provide excellent plays and role setting for animated cartoons;VR is a combination of game form and cartoon to analyze the practical application mode of animation creation under the "IP+VR" mode.This is a summary of the significance of "IP+VR" to the creation of animation and film works in China.It aims to explore a way for the development of animation and film works in China,and try to provide a new technical way to promote the healthy development of the animation industry in China.