Study On The Propaganda Report Of The Beiyang Official Newspaper And The New Deal Of The Late Qing Dynasty

The beiyang official newspaper is the most influential local official newspaper established in the late qing dynasty,Compared with the political official newspaper which is biased towards the enactment of the decree,the beiyang official newspaper more characteristic of the news media.Therefore,we chose the official newspaper of beiyang to discuss the New Deal in the late qing dynasty and the New Deal.At the same time,understand the characteristics of the late qing dynasty official newspaper,deepen the understanding of this type of official newspaper.The column of beiyang official newspaper is very rich.It has the contents of the Capital Gazatte,such as the imperial edictand and the memorial to the throne,and also the contents of "the official documents" and "the message".In addition,there are domestic news and international news of modern news media,with special "journal","legal journal",and even advertisements and pictures.It can be said that the hybrid of the ancient official newspaper and the modern western news media is a special form of media in the late qing dynasty.This form of media is particularly suited to the New Deal.The documents,such as the imperial edict,the memorial to the throne,the official documents and the message,are in the news,and the New Deal information is delivered directly.Not only the news facts,but also the presentation of the decision-making process,the connotation is quite rich,reflecting the political openness in the late qing dynasty.The New Deal information released in the form of official documents is not relayed,and the accuracy of official information dissemination can be maintained.This was carried on in later "government communiques".Another feature of the beiyang official newspaper," the New Deal news" column is set up,a large number of reports around the concrete implementation of the New Deal,and have taken a concise way of short news reports,news and informative.The New Deal news combined with document class news,constitute the beiyang government organ,the overall structure of the New Deal publicity,not only the central and local level,not only have decisions also have specific implementation,all-round publicity of the New Deal,for the implementation of the New Deal in the late qing dynasty played an important role.The newspaper not only publicized the New Deal,but also played a role in popularizing the concept of the New Deal.One of the most prominent is the " the New Deal news" of directly using the concept of "New Deal",and the specific divided into ten categories: political,civil,financial,military and political,diplomatic,academic,road and mine,post and telecommunications,industry and commerce.help officials and the literati class to form the new concept,clear concrete as a New Deal.The value of news media is not only spreading facts,but also spreading concepts and ideas.The dissemination of such ideas is not abstract preaching,but the combination of ideas in facts,which is easier to penetrate into people's hearts.The New Deal concept,which was formed and spread,is the new concept that really plays a role in history.Chinese qing dynasty history research affected by China's modern history,the news media is divided into official and private,and mostly stand in private commercial mass media perspective about history of journalism and communication,the evaluation of the local newspaper has always been low.The reason behind this is still influenced by the history of western news communication and the restriction of modern value.In fact,from the history of Chinese news communication,the official newspaper is an important tradition,and it continues into modern times,which is one of the two important clues in the history of Chinese journalism.The official newspaper and the commercial mass media belong to different types and are not comparable.At the end of the qing dynasty,the New Deal was an official change.It was an irreplaceable role in the propaganda and reporting of the New Deal process.It was a historical fact,and it was undeniable.One of the aims of this paper is to change the preconceptions and restore historical facts,and hope to provide new knowledge and materials for the study of Chinese journalism history.