Application Of Chinese Traditional Elements In Visual Identification Design Of Fashion Brands

Under the market economy environment,fashion brand's VI system design often pursuing vivid visual personality to meet the purpose of marketing,As for the fashion design industry,it is very important to design a unique VI system and brand in the market.This paper analyzed the current fashion brands' VI system as the research object,in order to find a way to blend traditional Chinese elements in fashion brand's VI design,to reshape the current fashion brand.Use the specific case to verify the ability of Chinese traditional elements to shape the brand,and the importance of visual identification in fashion brand.The promotion of culture self-confidence in today China,more and more Chinese traditional culture showed up to the world,we combined Chinese traditional elements with the visual identification of our own fashion brand,fashion brand is no longer exist in the western country,the collision of Chinese and Western culture has created more meaningful VI design and also created more domestic cultural fashion brand,has more advantages to develop the international market.