Visual Fusion Exploration Of World Famous Brands And Chinese Traditional Elements

Foreign famous brands eager to enter the Chinese market because the Chinese people's consumption potential and consumption level.Chinese traditional elements are the concentrated embodiment of Chinese localization elements,therefore,the selection and application of traditional Chinese elements by foreign brands has become an unavoidable subject in the Chinese market.If companies want their brands development to be more objective,longer-term,more predictive and adaptable to the market,they should have a deep understanding of the connotation of Chinese elements,find Chinese elements suitable for their own brands,and establish a brand foundation that conforms to Chinese culture.Through the case analysis to analyze the advantages and disadvantages of various well-known brands when they integrate with Chinese traditional elements.Based on the background of absolute vodka entering the Chinese market,this paper explores and designs a series of packaging designs of "Sinicization" which integrates Chinese traditional elements.The main contents of this paper are as follows:In the first part,through the analysis of the cases of the integration of well-known brands at home and abroad and traditional elements of China,the research results and development status of the integration of "world-famous brands" and traditional elements of China are obtained,and the research methods and contents of this paper are established.The second part,through the case of integration of world famous brands and Chinese traditional elements,focuses on the analysis of their advantages and disadvantages in visual performance,and explores the correct way of expression of Chinese traditional elements in brand visual communication.The third part,taking absolute vodka as an example,analyses its purity,interest,pluralism,openness and creative brand tonality.In the process of design,this paper discuss brand tonality and traditional Chinese elements to explore the visual integration.The fourth part,taking absolute vodka as an example,chooses the traditional Chinese elements that conform to its brand tone,designs and completes the visual performance of absolute vodka " Sinicization " series packaging design and the application effect of derivatives.