The Performance Of Visual Symbols

Corporate image is the consumer's perception and view to corporation, as well as the additional value that enhances consumer to cost several fold. With information development, the modern society has already entered into the value's emotion satisfy rather than the function value one. Owing to the need of existing and developing, the enterprise operator realizes the original corporate image can not adapt to the new trade situation. To win at the fierce commercial competition, it is the most sagacious way to change the effective information, such as innovatory idea, good commercial reputation and unique visual image, into consumer's trust and favor. As the systematization of corporate image, VI is the external form and perception experience, as well as the graphic system that associates with logos and other elements used on various media. Through programming and designing in system, these intensely visual signs transform the visual conception of corporation into the visible distinguished element, and form the entirety communication system to inspire the directional image and build the unique corporate image. Successful VI brings not only the set up of the image on pure vision meaning, but also the endless resources and the high social status. Among the long river of human history, only the wise can understand that the "soft" investment can produce more benefit than "hard" investment.First of all, the thesis bases on the investigation and relatively documents, demonstrated mainly by paradigmatic and analytical method, to analyze and conclude the resources of the corporate image. The author wishes to prove that enterprise will attain sustainable competition superiority through cultivating, strengthening and manifesting a unique image of the enterprise's culture and value._Analyzing from various angles, it is priority to discuss the VI design of CI, by means of exploring in conception and expression to make great innovation. At last, Visual Identity Design should develop new directions and make progresses with ages, by theoretically researching and practice. Some viewpoints put forward here, it aims at producing active effort of further design and earning more free space for Corporate Identity Design.