Study On Key Indicators Of Improving Hangzhou's Cultural Competitiveness In The Context Of Urban Internationalization

With the ending of the G20,Hangzhou will go into the post-G20 era in 2017,and the international level of city has important significance for social and economical development of Hangzhou.With the development of the knowledge economy,the importance of culture as an urban soft power has been recognized by more and more urban policy makers.Culture competitiveness plays an important role in the process of urban development and construction,and plays an important role in the construction of an internationalized city.In the current context of building an international city,Hangzhou must accelerate the pace of building an international city and must pay attention to the improvement of cultural competitiveness.This study adopts the methods of literature analysis,quantitative analysis and comparative analysis to sort out the international city evaluation indicators and the cultural indicators in the international city evaluation indicators.Firstly,through the collation and analysis of the literature on international cultural competitiveness of cities,this paper clarifies the concepts of urban internationalization and internationalized cities,and grasps the research status of urban cultural competitiveness at home and abroad,and provides corresponding theoretical basis for this research.Secondly,by expounding the connotation of urban cultural competitiveness and analyzing related theories,the evaluation index of Hangzhou urban cultural competitiveness is constructed,and the evaluation index of Hangzhou to enhance the cultural competitiveness of internationalized cities is selected,including cultural facilities,cultural exchanges,talent indicators and cultural markets.Again,through the status of Hangzhou's urban cultural competitiveness,it is mainly about the level of cultural facilities,cultural exchange level,human resource level and cultural market level,and based on the principles of systemic,authenticity.Hangzhou compares data with international first-class international cities,foreign cities,domestic first-tier cities and domestic cities,and summarizes the problems in the key areas of cultural competitiveness in Hangzhou: low per capital culturalfacilities and international cultural exchanges.Low,cultural and artistic talent resources are weak,and the proportion of total cultural industry is low.Finally,based on the research of the status of Hangzhou's urban cultural competitiveness,and by drawing on the experience of the construction of typical cities at home and abroad,combined with the analysis of key indicators and the development of cultural competitiveness,the strategic countermeasures to enhance the cultural competitiveness of Hangzhou city,Hangzhou We should explore the road to improve the competitiveness of Hangzhou's culture in the fields of cultural facilities construction,foreign exchange,cultural talents,cultural market vitality and urban cultural brands:Enhance cultural investment and promote the diversification of urban cultural facilities;Strengthening foreign cultural exchanges and building a new center for international exchange of oriental culture;Cultivate and attract outstanding cultural talents and enrich urban cultural talent resources;Vigorously develop culture and related industries to enhance the vitality of the cultural market.