| People can obtain data and information more easily with the highly developed internet,and the progress of globalization results in more frequent personnel and commodity exchange.Universities,cradle of innovative talents,seek to be more influential and enhance international academic exchange and cooperation by proper foreign publicity.College website news translation is born in this context and serves to keep foreign readers updated about universities' information with the purpose of establishing a sound international image.Website news has a feature of timeliness,and its main function is to present readers with the latest information in a timely manner.Concise,clear and focused translations help update information and increase readers' efficiency of acquiring information.According to translation variation theory,seven variation methods are applied to change the content and format of the original text in line with the needs of customized readers in a certain context,aiming to obtain the best effect of information dissemination.Translation variation theory is flexible,operational and practical.Three variation methods,namely amplification,subtraction,and editing are adopted to translate the title,news lead,and main body of news essay by the author in the translation of college website news.By reviewing the translation practice,it is found that target readers can have easy access to understandable,focused and well-organized information when inexplicable phrases and sentences are amplified with explanation,redundant and irrelevant wording subtracted,and illogical or incoherent expressions restructured.Therefore,college website news translation under the guidance of translation variation theory is conducive to effective information exchange and therefore promoting foreign publicity. |
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