Study On Communication Ecology Of Xi'an Buddhist Culture

Xi'an Buddhist culture "originally pure,eight confluence" represents the orthodoxy of the Han Buddhist culture.The era value of the spread of Xi'an Buddhist culture is reflected in two aspects: "social harmony" and "opening up a new paradigm of cross-cultural communication".This paper regards Xi'an Buddhist culture as the excellent traditional cultural resources of China.Taking Xi'an Buddhist culture communication ecology as the research object.By using literature research method,questionnaire survey method and comparative analysis method,this paper explores and evaluates it.Then we integrates the communication strategies of Xi'an Buddhist culture from three dimensions of macro-thinking,meso-concept and micro-operation.In order to provide reference for the cross-cultural communication of Chinese excellent traditional culture.This paper is divided into six chapters as a whole.The first chapter will sort out the origin,background and significance of this study,presents the status of the related research at home and abroad through the research review,then makes a comparative analysis of the relevant research at home and abroad,so as to discover the research destination of this paper.In addition,it defines the core concepts involved in this topic and designs the research of this paper.The second chapter will present the dissemination types and characteristics of Buddhist culture,summarize and sort out the concept of Buddhist culture dissemination,and clarify the era value of Buddhist culture dissemination.The third chapter is the core part of this topic,which makes a comprehensive analysis of the eleven factors involved in the Internal Communication Ecology and the External Communication Ecology.The fourth chapter shows the development of communication ecology by comparing ancient and modern,and summarizes its functions into two parts: "Building Cultural Space" and "Driving the Evolution of Communication Mode".The fifth chapter shows the current situation and dilemma of Xi'an Buddhist Culture Communication Ecology.Based on the analysis of these two aspects,the communication strategies are explored from the three levels of "macro-thinking","meso-concept" and "micro-operation",taking into account both tactical and strategic dimensions.The sixth chapterinvolve in conclusion that summarizes the research methods,research paths,core viewpoints and research results of this paper.Under the function of communication ecology,the relationship between religious culture and the Buddhist-related culture has been established.We can call it “One body-Two sides”.Therefore,based on the status of Xi'an Buddhist Culture Communication Ecology,in order to break through its predicament,we should rebuild the communication discourse and construct a new top-level communication space.Secondly,modernity transformation of Buddhist culture in Xi'an should be carried out to transform it into a "concise,moderate,progressive and orderly" outlook on life.After that,the reasonable and effective strategic concept should be established through "Industrialization intervention,integration of life","Film and TV first scene experience and chain catering follow-up","Symbol integration and branding" and "National tide detonation" path to achieve the modern expression of Xi'an Buddhist culture.Only in this way can Xi'an Buddhist culture be actively involved in the construction of the "excellent traditional Chinese cultural community",can it present a new cross-cultural communication spectacle.