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Virtual Reality Technology In The Air Packaging Of "Shennong Valley" Design Application

Posted on:2020-04-12Degree:MasterType:Thesis
Country:ChinaCandidate:B YangFull Text:PDF
GTID:2415330572977468Subject:Art and design
Abstract/Summary:PDF Full Text Request
As an emerging technology,virtual reality technology has many functions such as immersive experience,multi-dimensional human-computer interaction and simulation space.Especially in recent years,the development of cloud computing,big data,sensors,5G and other technologies,the threshold of virtual reality technology is gradually decreasing,and all walks of life are actively seeking the application of virtual reality technology.As one of the traditional industries,packaging,combined with this emerging technology,can bring huge advantages to packaging,such as enhancing the ability of packaging information transmission,and increasing the added value of the packaging itself.Therefore,this topic combines virtual reality technology with traditional packaging,expands the way of packaging information transmission,and enhances the packaging experience.The topic selects Shennong Valley culture as the theme,and uses air packaging as the carrier and virtual reality technology to display the culture and information on the packaging in multiple dimensions.The topic selects Shennong Valley culture as the theme,and uses air packaging as the carrier and virtual reality technology to display the culture and information on the packaging in multiple dimensions.This topic explores several functional advantages of virtual reality technology in packaging,and summarizes several functional features such as interactive experience,multi-dimensional display,online shopping guide,and education and entertainment of virtual reality technology.Through the deconstruction and reconstruction of cultural elements,on the visual level,with the theme of Shennong Valley culture,a variety of unique patterns(such as dragon,crane,flower and grass)are extracted,combinedwith the legends of the local word of mouth(Such as Shennong taste the grass,etc.,to form a series of creative illustration design,and apply it to the packaging design.Combining with the application of technology,taking the Shennong Valley field scene as the creative background,using virtual reality technology to build an environment of air packaging experience,enhance the sensory experience of consumers,and make them have an immersive experience and promote it.Shennong Valley culture.
Keywords/Search Tags:Virtual reality technology, packaging design, Shennong Valley, air packaging
PDF Full Text Request
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