Study On The Cultural Commodity Of Lugu Lake Mosuo Family Visit From The Perspective Of Stage Performance

National culture is the core attraction of ethnic tourism areas.The national culture has appeared on the stage,and this feature has gradually become an effective way to develop the national tourism economy and protect the national culture.The phenomenon of cultural commodification in the stage performance has become a hot topic in academic research.Previously,a large number of research results focused on the impact of cultural commodification on national culture.However,for specific tourism culture products,the results of meticulous research from the perspective of cultural commodification are relatively few.This article mainly relies on Goffman's stage performance theory and McCannell's stage theory.Taking the Mosuo family visit of Lugu lake as a research case,The main methods used in the article are the field investigation method and the literature research method.First of all,this article sorts out the main body of the Mosuo family visit stage construction,there are six stage interests,borrowing Goffman's stage performance theory,analyze each stakeholder separately.Summarize the relationship between the six stakeholders and the characteristics of their rights in the process of stage construction.Secondly,the focus is on text mining around the text of the explanation.The content analysis method is used to analyze the high-frequency words and social semantic network of the texts.The study found that there is a relatively high degree of similarity and coincidence between the text content.For example,the logical order of text content is relatively consistent,and the contextual introduction of text content tends to be equal.Therefore,there is a considerable degree of commercialization of the text.At the same time,under the overall framework of Mosuo culture,Combined with Mosuo local ethnography and resident interview materials,Compare and analyze the texts of family visits,in-depth analysis of family visit cultural symbols,It is concluded that there are differences in the degree of commercialization of cultural symbols.The study concluded that the cultural symbols of funeral,religious,grandmother's house and other cultural symbols involved in cultural symbols are relatively low;Cultural symbols such as marriage,adulthood,and birth are more commercialized;Cultural symbols such as health and wellness are the most commercialized,always use goods as a carrier,deviation from the Mosuo cultural connotation.It can be seen that the cultural tourism development of ethnic villages,Tourism development should adopt different ways to deal with different cultural symbols and develop a commercial development strategy for different lines.Realize the organic integration of national tourism development and traditional cultural protection.Finally,in the research perspective of the interaction between the host and the guest,focusing on the analysis of such a process is the gradual transition of the Mosuo family visit from the Mosuo local ethnography to the cultural commodification.The research found that situational marketing and scene consumption are important means for Mosuo family visits to achieve commercial profitability.This article through case study,focus on the cultural commodification presented by the Mosuo family visit in the stage performance,based on Goffman's stage performance theory and McCannell's stage theory,trying to provide a research perspective for the tourism products of ethnic minorities in tourism activities,enriching the previous research results.