A Study Of The Construction Of Publicity In Chinese Public Art

In the early 1990 s,the concept of public art was introduced to China,and urban sculpture and murals were widely used in China as the main form of public art.It embodies the spirit of the times and the democracy and freedom of the country and the nation.Compared with classical art and modern art,its distinctive feature is "publicity." The "publicity" established based on certain civil society and public spheres is a free and conscious sign of public art subjects,and plays an important role in promoting the development of public art.First,the construction of public art “publicity” fosters the public spirit and aesthetic experience of citizens.The public spirit in public art is not only a continuation and expansion of art in public space,but also a continuation of the spirit of traditional art.More importantly,it is to stimulate public participation in public affairs.In terms of aesthetics,enrich the public's aesthetic experience and improve their aesthetic ability.Secondly,while public art conveys emotional emotions,"publicity" prompts its rational part to gradually return.It is conducive to creating a rational dialogue space,allowing the public to participate in public art decision-making,creation and interaction,and to think about the social problems reflected in the art.Thus forming a rational public opinion;once again,the construction of "publicity" can enable the public to regain the memory of the city and increase their sense of identity with local culture when participating in artistic activities.Public art is not only the art in public places,but more importantly reflects the public life and public spirit of the public.In fact,in the process of urban construction in China,although a large number of public art works came into being,the characteristics of “publicity” were often overlooked under the gorgeous appearance.The problem of the lack of “publicity” is often influenced by many aspects,such as capital markets,artists and the public.The irregularity of the public art operation mechanism and the profitability of the market economy all affect the expression of the publicity of public art.The emergence of problems such as unreasonable planning of public art and poor quality in urban public spaces has created a sense of distance between the public and public art.The lack of “publicity” is also manifested in the weakness of the public's right to speak and the lack of awareness of “publicity” among the groups,and the fact that the public art designed by the artist cannot satisfy the public's artistic appeals,and ultimately leads to the lack of public participation.In the face of the problems existing in the construction of public art "publicity",based on the objective needs of the development of public art in China,we propose ideas for solving problems from the art market,the public,artists and the public space of art.In short,the discussion on the “publicity” construction of public art is conducive to the deep analysis of the core values and public rights of public art in China.On the other hand,it can help us to explore the way of public art development in China and to communicate public spirit and citizenship more effectively.