Research On The Application Of "Easter Eggs" In Domestic Films

As an import of Hollywood films,in recent years,the concept of "Easter egg" has been gradually popularized in China,and domestic films have begun to incorporate "Easter egg" elements,constantly integrating films and "Easter egg" in terms of commercial and artistic characteristics.With the advance of cultural industry practice,the film industry is also in constant innovation and development,all kinds of "colorful eggs" in domestic films bloom.Although there has been a significant increase in the attention to the film "Easter egg",and the number of researchers has gradually increased,and relevant academic research has been carried out in different fields,the number of applied research on "Easter egg" in domestic films is still very small.Based on the introduction of the current situation of the application of "Easter egg" in domestic films,this paper analyzes the origin,types,characteristics and causes of application of "Easter egg".From the three aspects of production,marketing and audience,the application effect of "Easter egg" in domestic films is analyzed.To sum up,this paper makes a detailed analysis of the problems in the application of "Easter egg" in domestic films,and puts forward corresponding countermeasures against the existing problems.The new century witnessed the big explosion of the film "Easter egg",many films have "Easter egg" as a magic weapon to attract the audience,it is foreseeable that in the future,the status and influence of "Easter egg" in the film will be more and more obvious.