Enterprise Profit Model Of "Video Game Cross-border"

As a pillar industry promoted by the state,the cultural industry has fully integrated into the national economic development strategy.With the continuous enrichment of material life in the economic development,the quality of residents' cultural consumption has been continuously improved,and the number has been increasing,providing a huge cultural industry development.Market space.As an important part of the cultural industry,the film and television industry and the game industry have a vast market and huge development space in China.IP(Intellectual Property hereinafter referred to as IP)originally refers to intellectual property,and now mainly refers to cultural products or cultural images with greater influence.Since 2012,along with the rise of new media,the Internet has brought tremendous changes to China's cultural production methods and operating models.It has cultivated a large number of original IPs and shaped a number of cultural symbols.Cultural IP has become a cultural product.The connection between the two,with high recognition,self-contained flow,strong penetration and long-term cultural symbols.With the in-depth development of film and television IP or game IP,"video and cross-border" operation has become the choice of some film and television enterprises and game companies.The business profit model under this business model has certain particularities.Therefore,research on this profit model It is of great significance.The article is divided into the following six parts.The first part introduces the research background and research significance of this paper.The second part introduces the definition of important concepts of "moving and cross-border" and related theoretical basis.The third part analyzes the film industry and game industry.The status quo and development prospects,the motives of the company's “cross-border business”,the impact on the profit model of the company,and the characteristics of the profit model of “cross-border companies”.The fourth part analyzes each of the three representative companies.The relevant indicators of the case enterprise profitability,and then a comparative analysis of the characteristics of the profit model elements of each case enterprise.The fifth part summarizes some views and thoughts on the research on the profit model of “video and cross-border” enterprises.The sixth part is the Research conclusions and future prospects.Enterprises in-depth development of high-quality IP works,operating "video and cross-border" business,will help to fully explore the inherent economic value of high-quality IP,expand the source of corporate profits,while the change in business model also led to corporate profit model The change.This paper analyzes the characteristics of the profit model of “moving across the border” and related profit factors,and analyzes the financial situation of the cross-border operation and the advantages of the profit model.Research has been carried out,which has enriched the research on the profit model of “moving across the border”.The research conclusions and conclusions provide some reference for the “cross-border” operation of similar enterprises.