Research On The Construction Of City Visual Identify System In Xiongan New Area

On April 1st,2017,the Central Committee of the Communist Party of China together with the State Council decided to establish a new state-level district,Xiongan New Area,to support the synergetic development of Beijing-Tianjin-Hebei area and partly take over Beijing's non-capital functions.In this context,Xiongan New Area is like a blank page,waiting to be described and created.Therefore,to introduce the city visual identity system into Xiongan New Area according to the national development policy and city development orientation will build a solid foundation for this area to comprehensively develop its image,reputation,characteristics and soft power through the deep exploration for its culture and features as well as the integration of modern design concepts,which will shape the area from all aspects.To introduce city visual identity system into Xiongan New Area through the perspective of art design will establish a unique brand image of the city,spread the city culture consciously,and shape a brilliant future city in the world.Firstly,this paper will extract the theoretical basis of the city visual identity system in Xiongan New Area according to a full research on relevant documents and successful cases in China and abroad and summarize the necessity and importance of the construction of city visual identity system in Xiongan New Area.Secondly,according to the city development and city planning in Xiongan New Area,as well as the regional culture,natural landscape,etc.,this paper will analyze the construction of the city visual identity system in Xiongan New Area,to explore and refine the unique elements of this city and transform them into visual symbols which will be reflected form the city visual identity system in Xiongan New Area.In this way,the methods to establish the city visual identity system in Xiongan New Area will be emphasized and discussed from multiple aspects,diverse angles and deep levels.Finally,this paper aims to provide theoretical support and instructions for the construction of city visual identity system in Xiongan New Area,and at the same time to provide reference and guidance for other cities to shape city image and establish city visual identity system.In addition,we hope to promote the construction and sustainable development of the city visual identity system in Xiongan New Area and make contributions to the city construction and future prosperity of Xiongan New Area.Figure 47;Table 0;Reference 43.