National Image Mapping Of Media Events From The Perspective Of Cultural Semiotics

With the acceleration of the pace of global informatization,the scope and speed of information flow have been comprehensively improved,and international cultural exchanges have become increasingly frequent.International cultural communication,as a part of the construction of soft power,has more and more research significance.The wide application of satellite TV and new media technology enables media events to attract the attention of national media and audiences across national boundaries and become a global focus.In addition,in the live broadcast of events,national culture is promoted and a good national image is created.Therefore,organizers can promote cultural output by planning global cultural events.Media events are an important observation point in the study of international cultural communication because their influence can cross national boundaries and their pre-planned characteristics can often effectively spread the host's local culture and mainstream values.This paper introduces the perspective of cultural semiotics into the research on the mapping of national image in media events.Taking the 89 th Academy Awards ceremony,a global media event,as an example,this paper analyzes how the media symbols in the awards ceremony represent and map the national image of the United States.This paper is divided into five parts.The first part is the research introduction,which explains the research background,research status of relevant theories at home and abroad,and research methods and ideas..The second part is a brief introduction of the Academy Awards ceremony,including the development process,the process of the ceremony and the picture of media communication.The third part is about the expression mechanism of American national image.It holds that American national image is the concrete embodiment of values in material elements,system elements and spiritual elements,which can be presented through media events.The fourth part is a detailed discussion on the two dimensions of the 89 th Academy Awards in the national image of the United States,namely the linguistic symbols and non-linguistic symbols.The fifth part is to explain the mapping mechanism of national image in the Oscar ceremony by using the mode of mythological symbol analysis,which reflects the American national image of "pursuing democracy","advocating humanism","embracing multi-culture","developed science and technology" and "prevailing consumerism".About media events of national image mapping to a master's degree paper cover all hard,this paper tries to explore the incision narrow,starting from the cultural semiotics,with the Angle of the micro media symbol for national image mapping mechanism to do an inquiry,how to effectively to media events shaping a good image of the country to provide a theoretical perspective.