A Study On The Influencing Factors Of The Communication Effect Of Scene Music Song List

In 2020,China's cultural industry has become a pillar industry of the national economy,and the music industry will also enter a new stage of growth.Scene communication solves the adaptation of personalized and accurate information and services in different situations on the basis of homogeneous information in mass communication.Under the mobile technology and LBS geographical location push technology,scene propagation is also widely used in mobile music APP.The study of the influencing factors of the dissemination effect of scene music song list is helpful to promote the wide spread of excellent Chinese culture.On the basis of Marx and Engels' theory of spiritual communication and Yu Guo Ming's scene analysis model,the research tries to construct the theoretical model of scene music song list communication.This paper takes the song list of NetEase's cloud music as the object,and analyzes the relationship between the social effect and the dependent variable of tool effect by measuring the communication effect,symbolic element and social element.This paper studies the communication effect of the scene music song list,the organization and presentation form of the music content,and finds out the law and influence factors of the music song list communication,which can explore the relationship between the media and the scene,as well as the media use behavior of the users under the scene communication.Finally,in view of the problems such as the lack of awareness of scene communication,high standardization and pseudo-personalization in the cultural industry,paralyzing the aesthetic of users and creating sensory stimulation,this paper puts forward some strategies to enhance the awareness and media literacy of scene communication,optimize the effect of tools and social interaction,and give full play to the initiative and creativity of users.The results show that among the social elements of the scene,the release of the song list is long ago,the content of wonderful comments and the scene of wonderful comments are significantly related to social effects and tool effects.The regression model of scene music song list tool effect and social effect is constructed.Different scene elements have an impact on different aspects of the communication effect of music song lists.