A Study On The Influence Of Tik Tok On Preserving The Traditional Culture Of Unidentified Minorities

In recent years,short video has become a new platform for minority cultural propagation following the Weibo and WeChat public accounts in the new media environment."Tik Tok" is a typical representative among them."Tik Tok" allows more people to intuitively get in touch with ethnic minorities' folk customs and customs,and feel the customs and tourism resources in ethnic minority areas.As an unidentified ethnic minority unique to Guizhou,the Zhuangqing people have created a rich and colorful culture of ethnic minorities in Guizhou in the harmonious development of all ethnic groups,forming part of Guizhou's intangible cultural heritage.Today,with the rapid development of social economy,some ethnic cultures are in crisis of loss.Therefore,it is very important to spread and inherit ethnic minority cultures.The appearance of short videos can spread and inherit ethnic minority cultures.At the same time,ethnic minority cultures can give short videos the depth of content On the supply.Based on this background,this article combines short video to disseminate examples of Guizhou minority culture,and explores the impact of short video dissemination mode on minority cultural dissemination under the new media environment.This article takes the "Tik Tok" short video APP as the research object,comprehensively uses the literature method,interview method,content analysis method,referring to the innovation and diffusion theory of communication science,and the cultural theory of ethnology."Audio" short video app spreads the practical effects of traditional Zhuang people's traditional culture,examines the practice of combining traditional Zhuang people's culture with new media technologies,and the effects of cultural dissemination,in order to help us better understand the traditional Zhuang people's culture.At present,based on the sharing economy,an ecosystem based on new technologies such as mobile networks and big data has formed a diversified and sustainable business model to realize the intelligent matching of information and user needs."ethnic fossil" has been better inherited,and promotes the development of the economic,social and cultural construction of the Qingnian people.It also provides reference and inspiration for the practice of"shaking" communication of other unidentified minority cultures.The author found from the research that the spread of ethnic culture is inseparable from the support of the media.Under the background of China's efforts to build a "network power",the brand-new network media form must actively explore ethnic cultural resources,expand the forms and channels of communication,and spread the traditional culture of ethnic minorities in all directions and multiple dimensions,so that it is more conducive to Inheritance and development of traditional culture of ethnic minorities.