Research On The Brand Image Design Of Rural Tourism

The traditional culture of the Chinese nation took root and germinated in the countryside,which gradually evolved into the spiritual home of the Chinese nation.The promulgation of the Central Committee's No.1 Document in 2020 will further focus on the issue of agriculture,rural areas and farmers,with the aim of promoting the rapid development of rural areas.The party and the country have put forward a series of guiding opinions for the Development and construction of the beautiful countryside.As China's favorable policies on rural tourism continue,local governments have followed the trend and combined the rich cultural resources of rural tourism with convenient transportation conditions to promote the rapid development of rural tourism,also gradually the brand of rural tourism to attract foreign tourists to build an important way of publicity.Many villages have made use of their own resources to create rural tourism brands,but the homogeneity among the brands is quite common,and they lack the awareness of their own cultural characteristics and the building of tourism brand images,it is difficult to establish consumers' loyalty to rural tourism brand.Taking the brand image design of rural tourism as the research object,this paper makes a concrete study on the problems existing in the brand image design of rural tourism,hoping to perfect the brand image design of rural tourism through this study,excavate the traditional local culture of the village,promote the whole image of the village and the brand popularity,carry forward the characteristic culture of the village,increase the income of the villagers,and then make the rural economy develop,and provide the theoretical support for the development and construction of the beautiful countryside.Through the analysis of related concepts and case studies,the author puts forward brand positioning,and then to the implementation of brand image design,focus on the mining,extraction and transformation of brand image design elements,then the paper systematically discusses the extension,communication and maintenance of rural tourism brand,and provides design strategy for the image design of rural tourism brand,hoping to provide some reference for the construction of rural tourism brand.Finally,according to the current situation of Miaoquan village,the positioning,design,integration anddissemination of the rural tourism brand image will be carried out to perfect the steps,principles,implementation ways and post-practice of the rural tourism brand image design,the feasibility of brand image design of rural tourism in Shandong is further verified by design practice,and the future development trend of rural tourism brand is briefly analyzed.