Business Plan For Cultural Tourism Project In Songtang Village,Foshan City,Guangdong Province

The "13th Five-Year Plan" of the State Council has been officially issued,the "13th Five-Year Plan" pointed out that the "13th Five-Year Plan" period is the final sprint of building a well-off society in an all-round way,and also the five years for tourism to share the dividends of comprehensive deepening reform,tourism will usher in a more superior development opportunity,into a new stage of comprehensive promotion.How to grasp the direction of development,how to integrate tourism and cultural industries,present better natural landscape and cultural connotations,while having a higher investment value,to achieve sustainable and healthy development,is the key to the success of each tourism project,The research object of this business plan is the cultural tourism project of Jinyi Village Committee located in Xiyi Town,Nanhai District,Foshan City,and this project is developed by Fuhou Culture Communication Co.,Ltd.in nanhai District of Foshan City.Through a large number of market research and data analysis,the paper obtained the macro background,industry background,consumer demand analysis,industry competitive environment,for the development of this project provides a basis,while digging deep into The Songtang Village tourism resources and cultural resources,demonstrating that the project based on Songtang Village to build a collection of Hanlin culture,tourism,business,Living as one of the high-quality cultural products,for Songtang village to bring more economic sources and cultural communication opportunities.This paper uses theoretical and empirical evidence to study the background of the industrial environment,promotion strategy and so on.This paper firstly takes the use of SWOT and other analytical tools to consider the advantages and disadvantages of the project,putting forward the overall positioning of the project,and use the marketing strategy of STP,putting forward the product strategy,pricing strategy,channel policy and promotion strategy of the project,and finally measures the cost and benefit of the project.The project uses static,dynamic measurement to obtain better data results,showing that the profitability of the project is better,the cash flow is strong,the feasibility is higher.