Research On The Application Of Mongolian Elements To The Design Of Trend Brands

Mongolian traditional culture embraces numerous resources that can be delved further in the fashion brand design,which is an important part of Chinese traditional culture.Meanwhile,Mongolian elements are of essential symbols for the Mongolian culture.Therefore,the trendy design for the Mongolian elements in a way that the young enjoy will add new vitality to the Mongolian traditional elements by the creation of Mongolian trendy brands,the purpose of which is to approach young people and traditional culture in an innovative form so as to promote the inheritance and protection of our traditional culture.Being rooted in the Mongolian elements of the fashion brand design through the combination of the tide of commercial culture with the traditional culture elements,the unique charm of the Mongolian culture will be reproduced in order to inspire the young to follow the trend,advocating unique consumer desires,driving the adolescents to protect and to attach importance to the traditional culture as well as to the national culture so as to promote the spread of the Mongolian culture.Firstly,this thesis introduces the reasons for the emergence of the trendy culture in combination with its background of the development.By exploring the theoretical foundation of trend brand culture and constructing trend brands,this thesis induces the characteristics of the trend brand "gene map" and features of trend brands,summarizes the research on the elements of building trend brands and the model for trend brands,and establishes the theoretical basis for the trend brand design practice.Focused on the feasibility of the fusion design of the Mongolian culture and popular trend culture,this thesis searches for the genetic convergence point of Mongolian culture and popular logo culture.By analyzing the specific cases of the trend brand design in different regions,it provides a reference for the constructionof the trend brands with the Mongolian element.Based on the discussion of the strategies and methods of constructing Mongolian trend brands,this thesis investigates and analyzes the existing Mongolian characteristic cultural and creative products and the aesthetic preference of their consumers,and has the knowledge of the age structure and the style of the audience for the Mongolian trend brands,thus determines the content and form of the trend brand design.According to the above research results,the Mongolian cultural elements are excavated and sorted out,and the corresponding element symbols are selected.Finally,the Mongolian Wolf Totem and Deer Totem image elements are employed as the prototype and bonds in this thesis by using the techniques of personification,exaggeration,rendering and delicate combination of elements with the pop color style as the main tone,designing the trend brand series with Mongolian elements in the end.Through the self-simulated trend brand practice,this paper attempts to verify the feasibility of the application of the Mongolian elements in trend brand designs.On the basis of Mongolian cultural elements,this thesis carried out the research on the current fashion design methods of the Mongolian traditional culture,which is of great significance to the promotion of the new regional Mongolian industry.