Research On Interactive Thinking In Commercial Advertising Design

The continuous transformation and integration of advertising media,interactive advertising is exactly the form of advertising generated in the new environment.At present,the development of interactive advertising has already begun to take shape.As a product of the development of information science and technology,there is great room for development in theory and practice.Under the rapid development of the digital age,information interaction technology has been widely used in commercial advertising design.The rich and diverse expressions,unique interactive experience,and the popularity and convenience of digital media media have opened up new communications for commercial advertising design In the field,the practice of interactive experience in commercial advertising design provides more possibilities.Based on the background of this era,discussing how to give full play to the advantages of interactive thinking in commercial advertising design,researching interactive advertising design in line with contemporary people's new information receiving habits is one of the hot topics in the advertising field today,and it is also a modern commercial advertising design marketing And disseminate essential research content.This study takes interactive advertising in commercial advertising as an entry point to give people a deeper understanding of interactive thinking in commercial advertising design,not only focusing on information technology,but also combining technology and visual communication design.And then use it reasonably in commercial advertising to promote brand value while guiding people to better use interactive advertising.Based on the theories of communication,marketing,information technology and art design,this paper takes commercial advertising design as the research object,and analyzes the background,conditions and functions of interactive thinking in commercial advertising design.This article first summarizes the current status of commercial advertising research,and at the same time tells the theoretical basis of interactive advertising,analyzes the current status and characteristics of interactive advertising research respectively,gains the focus of domestic and foreign research on interactive advertising,and influences the development of interactive thinking Analysis of the factors,pointing out the necessity of factors such as information dissemination,marketing methods,technology updates,user needs and so on.Secondly,through the application environment of interactive thinking in commercial advertising design,the media environment,positioning environment and emotional experience environment are extracted and summarized.Through the three aspects of the integration and application of media,branding and communication,emotional design and experience.From the perspective of visual communication design,taking interactive experience scenarios as the distinguishing conditions,we separately analyze mobile Internet commercials and outdoor commercials,and introduce guided interactions,driven interactions,cross-border interactions,and experiential interactions in commercials.,Interesting interaction,immersive interaction,and put forward specific design principles and methods,emphasizing the process of two-way communication.Finally,it summarizes the presentation of interactive thinking in commercial advertising design.Based on the previous analysis,it summarizes and refines the functional,interesting,symbolic,and emotional expressions of commercial advertising design,and analyzes the interaction based on the corresponding case.The application of thinking in design practice.It has potential value and guiding role for interactive advertising design in commercial advertising.