The Application Of Language Landscape In Business Chinese Teaching

In business Chinese teaching,the learning goal of learners is to use business Chinese fluently for negotiation and communication,to understand the development of China’s economy,etiquette and culture in business communication,and to master the basic communication skills in daily life,so as to carry out business communication activities smoothly.As a kind of teaching resources and auxiliary teaching tools,language landscape is a supplement to the existing teaching resources.As an important part of language teaching,it can enrich the language teaching environment,enhance the teaching effect,enhance the learning effect of business Chinese,and improve the learners’ ability of using business language.Guided by the theories of second language acquisition,sociolinguistics,language choice and SPEAKING model,and combined with the relevant literature,the real language landscape collected on the commercial street and the online language landscape collected on Taobao,this paper explores its impact on business Chinese teaching and puts forward relevant teaching suggestions.This paper is divided into five parts.The first part is the introduction of this paper.The author expounds the research background,the purpose and significance of this paper,the theoretical construction of language landscape at home and abroad,multi angle research,research methods,research status and research progress,and gives a specific overview of the research content and research methods of this paper.The second part is the investigation of the current situation of the business language landscape.The author investigates the main business streets and the business language landscape of the network space in Shanghai,and sorts and sorts the survey data.According to different kinds of language landscape,this paper sums up the features and functions of the language landscape of Nanjing West Road and taobao.com,the main business district of Shanghai,from the three aspects of languagefeatures,communication psychology and cultural connotation.The third part is the analysis of the relevant elements of business Chinese teaching for foreign students.The author takes the business Chinese class students studying in Shanghai Normal University as the research object,and analyzes the vocabulary,grammar and practice of business Chinese teaching materials.When analyzing the teaching objects of business Chinese class,this paper analyzes the learning motivation of foreign students and the perception of the two language landscapes.In the analysis of business Chinese textbooks,according to different levels of business Chinese textbooks and the content of the qualitative analysis,the advantages and disadvantages of the two textbooks are summarized and analyzed.The fourth part is the case analysis of the application of business language landscape in business Chinese teaching.Starting from two commonly used teaching methods in business Chinese teaching,namely task-based teaching method and case teaching method,the author takes the business street language landscape and network language landscape as auxiliary teaching materials,implements specific teaching and evaluates the relevant teaching effect.The fifth part is the suggestions of language landscape assisted business Chinese teaching.The author puts forward the corresponding teaching suggestions on the advantages and disadvantages of language landscape assisted business Chinese teaching,as well as the compilation of teaching materials,the preparation of teachers’ lessons and the supplement of auxiliary learning materials of supporting exercise books.The last part is the conclusion,the references of this paper and the appendix.The conclusion part is the summary of this study and the innovation and deficiency of the study.The appendix is the questionnaire and the text part.In conclusion,after investigating the dynamic and static language landscape of the main commercial streets and taobao.com in Shanghai,the author has an overall understanding of the language landscape of the commercial streets and the network language landscape.According to its characteristics and functions,this paper classifies and explores how to use it properly in business Chinese teaching.In view of the actual teaching and textbook compilation,the author puts forward specific teaching suggestions,hoping to have some reference significance for the future business Chinese teaching.