A Project Report On Localized Translation Of Enterprise Websites

Nowadays,globalization has become a self-evident fact around the world,and it moves forward with an accelerating momentum.It is well known that multinational company plays a crucial role in promoting the globalization.In order to penetrate one or more new international markets,many companies have begun to make localization practices.Through websites translation,which is one part of website localization,enterprises can further explore the approach to develop products and better meet customer needs,improve user experience,promote corporate culture and its products,and enhance company international influence.This project chooses the official websites of Tesla in the United States and China(1,195 English words,2,050 Chinese words),the official websites of Lincoln in the United States and China(1,649 English words,3,086 Chinese words),and the official websites of Cadillac in the United States and China(2,619 English words,4,741 Chinese words)as the cases of this translation project report.On the basis of the enterprise website research on the product introduction and publicity,the author combines the parallel enterprise websites texts at home and abroad with her own translation versions to analyze the website localization.In terms of the key and difficult points of this project,such as the differences in text vocabulary,text syntax,text content,and text structure of the Chinese and American official car websites,and then the author provides causes analysis.Through the key and difficult and causes analysis,the author offers the adaptation and conversion strategy in translation by information addition,deletion,replacement and reconstruction of the English source text websites in the aspect of vocabulary,syntax,content and structure,so as to realize the re-contextualization in the Chinese target text websites.The author hopes this report could enhance practical translation ability as well as provide some reference to other enterprises websites' translation,and give some suggestions and guidance to translators or translation teams in related industries.