A Project Report On C-E Translation Of Websites Of Domestic Commercial Banks

In the past 40 years,the number of publicity materials for various enterprises has been increasing.As a result,many exquisite Chinese and English enterprise websites emerges with the rapid development of times and social technologies.As a direct window into foreign exchange,it introduces their basic overviews,development strategies and enterprise cultures,promotes the latest products,and offers various online services for customers.Moreover,translation website shows the image of Chinese enterprises as a business card,and plays an important role in enterprise growth,especially in attracting domestic and foreign customers,expanding foreign exchanges and cooperation,and improving the international image and influence.This report is based on the C-E translation of commercial bank websites in China with selecting several large commercial banks whose source text has 10523 characters and target text has 8862 words for the research objects.Merging relevant translation theories such as Re-contextualization Theory,the author lists the main issues and difficulties:lexical translation,long and difficult sentences translation and discourse structure.After a brief analysis of the causes,the author gives some specific translation strategies for each difficulty:literal translation,free translation,annotation or omission of translation strategies for culturally proper nouns and banking terminologies;division,inversion,recombination and adaption for long and difficult sentences translation:and adequate choice of personal subject and rhetoric methods in discourse.Meanwhile,in view of different contexts,the translation website should be reconstructed after reasonable and e0bective refinement and optimization of original one and updated timely with the target reader awareness.On the basis of this project report,the author may offer some suggestions on how to build a relatively perfect C-E translation website for domestic commercial banks.