Grass-roots Government Response To The Negative Public Opinion In The Era Of Media Convergence

Public opinion is one of the index to judge the government's ruling ability.With the development of Internet media,social public opinion to explore a release,the spread of the new world,the negative public opinion for the grassroots government brought about by the social pressure doubled.In the last few years,many scholars have studied the characteristics of negative network public opinion and the government's coping strategies from the perspective of political science,sociology,psychology and big data analysis,there are also some scholars focus on dealing with the network public opinion of local government problems and put forward some countermeasures.Today,the grass-roots government also attaches great importance to the work of social public opinion,with particular emphasis on strengthening the ability to respond to negative public opinion,and actively join the private sector,the third sector to form a negative public opinion governance network.With the deepening of the application of Internet technology,traditional media in the face of the impact of new media from the original "Everyone feels in danger" into "The bringing principle" to "Blend with each other",media convergence has become the development trend of the mainstream media.In the media era,the media environment and grass-roots government coping styles have changed,the grass-roots government how vulnerable in terms of media resources,deal with the cost to cope with the complex situation of public opinion has become a new topic.This article in the analysis of media public opinion during the integration of new features on the basis of combing the present stage of grass-roots government to deal with the negative public opinion elements and case analysis and practice based on existing grass-roots government negative public opinion to deal with network problems and analyze the reasons,puts forward some suggestions for improvement of the grass-roots government from the perspective of governance.