Government's Control And Response To Public Opinion In We Media Age

In recent years,the hot events like Leiyang Event,Wei Zexi Event,College Entrance Examination Inter-provincial Transfer Event,Changzhou Foreign Language School Event,the Tiger Bite,Wang Baoqiang's Divorce,Luo Yixiao Event etc.which have triggered the general concern of the community and the focus of the popular are mostly released and spread by Microblog,We Chat as the representative of We Media.The information from We Media has the following characteristics: the report is ahead of the mainstream media,the content really gets the audience care,the propagation path is intertwined with truth and lies,the government power has to intervene etc.The characteristics of the above are quite different with our traditional media which deliberately create a "hot" event,the basic impurity "one voice",as well as the government has absolute reporting options and other characteristics.The characteristics of We Media' s communication,through the mobile phone as the representative of the all-weather "personal terminal equipment",compared to the traditional radio,television,newspapers,cable network,more accessible to the audiences' tracking and zero-distance participation.The significant changes in the domestic network were reflected in the field of space public opinion: the government to further strengthen the control of cyberspace,on the surface,making complaints online about the government's decision-making and public governance significantly reduced;some former public intellectual became not so popular anymore,because quite a lot young internet users who seemingly strongly support the official mainstream opinion sprang up,positive public opinion field that they fervently support the government had formed.The middle class,which is mainly composed of urban residents,focuses on the expression of anxiety through We Media platform and the wait-and-see attitude towards the social trend in some area like social emergencies,housing,stock market and education etc.The undercurrent of public opinion evolution then started to be pooled.There are two sides in We Media public opinion: the true information dissemination,rational audience participation will play a catalytic role in social civilization,citizenship,democratic rule of law and other processes play a catalytic role;the other hand,the message whose true and false is difficult to distinguish,participation with ulterior motives,show the confrontation between cyberspace and the government.It can not be summed up as a "black and white contest" war,but rather a reflection of the widening gap between ideological fluctuations and government control objectives.Coupled with the recent emergence of some new forms of "satire",We Media public opinion presents more complex new features in which the government's control and response with neither making it rigidly uniform,but also making a good example,has become an open topic.To strengthen the research on public opinion triggered by We Media in which emergencies are represented,to guide the government's scientific and effective response and control public opinion mutation,then resolve the public opinion crisis,reduce public opinion damage effect,guide public opinion for my use,is also a public administration task which must be resolved under a major and urgent issues with outstanding significance.The thesis chooses several typical cases about We Media events,uses research methods about literature research,comparative analysis and other research methods,to analyze several influential public opinion' s generation,propagation and evolution.In the aspect of exploring the interaction between media public opinion and government reaction,we first introduce the generation and evolution of public opinion of We Media,define the concept of public opinion of We Media,and summarize the influence and limitation of the public opinion of We Media.Secondly,in the process of We Media public opinion evolution,the thesis uses Public Opinion Heat Index released by People.com,chooses 6 hot pieces of news of We Media as public opinion sample,finds out the evolution of each event,and their impact of government behavior,comments on government measures,from which reach conclusion about effective inspiration.It also gives suggestion that what role should government play during public opinion by We Media.