Analysis On The Role Of Government In The Development Of Ginseng Industry In Tonghua County

Tonghua county is the key of "jilin ginseng" regional protection of origin county,artificial planting ginseng has a long history and a variety of ginseng planting method and processing technique is mature,with the development of the concepts of health and the masses to the attention of ginseng products,tonghua ginseng industry has grown to tonghua important regional characteristic industry.But the tonghua ginseng industry also depend on the industry and market supervision difficulty industry policies,the current tonghua ginseng industry operators to disperse,brand awareness is not high,the industry standard is not clear,the problem of insufficient science and technology innovation ability,in the case of ginseng industry market mechanism failure,this paper tries to find out the influence factors of the government of ginseng industry,analysis of the government's role of ginseng industry development,in order to effectively play a role of the government,and promote the development of ginseng industry.In this paper,the government role in the external theory,government role and market failure theory as the theoretical support of research,on the basis of reading a large amount of relevant literature both at home and abroad,combining with the actual situation of tonghua ginseng industry and tonghua county government function,analysis tonghua county government is the key factor affecting the ginseng industry development respectively business environment factors,policy factors,market regulation factors in three aspects,this paper USES interview method,literature analysis,case analysis,Enacted the tonghua county government role in the development of ginseng industry analysis questionnaire "surrounding business environment factors,policy factors,market regulation factors to analyze the influence factors of tonghua ginseng industry,trying to explore the role of government in tonghua ginseng industry development,analysis results show that:(1)the consideration from the government administrative divisions in the field of business environment and overall layout effect,without fully considering the market main body's subjective initiative,the low efficiency of resource allocation.Excessive emphasis was placed on the role of the government in infrastructure construction,failing to play the role of the market and society,resulting in new injustices and disturbing market order.In the field of business environment,the government has the following problems.In the ginseng industry culture,the government pays insufficient attention and investment.In the "Internet + ginseng industry",the government does not provide accurate,comprehensive and timely ginseng industry information to enterprises.In ginseng brand construction,the government's protection of enterprise brand is insufficient.(2)lack of government funding support policy and talent support policy in the area of policy support;(3)in the field of market regulation,lack of authoritative testing institutions of the ginseng,ginseng of the original testing grading institutions and standards,already cannot satisfy the market demand for downstream of ginseng product diversification;Institutional problems in the field of market regulation,ginseng industry regulatory departments unclear responsibilities,duties and overlapping,the regulation of repeated stack,have appeared in the regulation of blind area and vacuum,caused the "Kowloon water conservancy,water shall not be put to" the situation,there is also a standard is not clear at the same time,complex approval process and so on.Therefore,this research think the government should clear its own position,ensure that the tube,put the right,let the market plays a decisive role in the allocation of resources,better give play to the role of the government,the government should deepen the reform,the transfer function,raise efficiency,the provider of a good business environment,industry policy makers,the maintainers of fair market order.Therefore,this study according to the government's role of ginseng industry,put forward the optimum path of government as,Suggestions to promote the development of ginseng industry: 1.Being a good provider of doing business:(1)to correct the ginseng industry development situation,follow the rules of ginseng industry development,scientific planning of ginseng industrial park development prospects;We will build a special town with the theme of ginseng industry and form an urbanization development model featuring ginseng industry,beautiful ecological environment and rich people's life.(2)allocate infrastructure in a scientific way and pay attention to the universality of infrastructure construction.Limited public resources should not be used for a few enterprises,causing the imbalance of competition.(3)to promote the "old head" festival of ginseng's ancestors and improve the soft power of ginseng industry in tonghua county;(4)the government provides services for the establishment of enterprise brands,protects the intellectual property rights of ginseng brands and protects the initiative of enterprise brand construction;(5)provide "Internet + ginseng industry" information service,introduce big data and cloud platform,and improve the informatization level of ginseng industry development.Held by cooperation between government,ginseng industry peak BBS,is engaged in ginseng industry operators to build enterprise cooperation network platform,broaden the enterprise development space,improve enterprise specialized operating level;(1)to formulate credit policies suitable for the development of small and medium-sized enterprises in tonghua county and provide financial support for the development of small and medium-sized enterprises.(2)to formulate the talent policy,attract talents,and introduce strategic development talents,product r&d talents,marketing talents and professional talent teams related to the ginseng industry.3.Be a good regulator of ginseng industry :(1)introduce authoritative third-party testing institutions to identify and grade ginseng products,and improve the recognition of tonghua county ginseng industry;(2)straighten out the market supervision system and mechanism;(3)straighten out the industry standards and approval procedures of ginseng industry.