Research On The 'Chinese Year' Public Diplomacy In Russia

Entering the new century,in response to the trend of the public diplomacy era,China and Russia had decided to host a "National Year" of public diplomacy.In 2007,China launched the "Chinese Year" public diplomacy throughout Russia.As the essence of which is international communication activities between the two countries and the development of public relations,the Chinese non-governmental actors companies,education institutions and mass media in Russia through economic public diplomacy,cultural public diplomacy and media public diplomacy three areas to carry out the economic and trade cooperation,cultural exchanges and news reports.These activities are of great significance,which embodied in: First,the "Chinese Year" public diplomacy will shape the Russians' cognition that "China is a peace-loving and responsible country".Second,the "Chinese Year" public diplomacy will enhance China's voice among the Russian people.Last,the friendly relations between the two countries that through the "Chinese Year" shows to the world will safeguard the common interests of China and Russia.However,the "Chinese Year" appeared many problems in public diplomacy activities: In the field of economic public diplomacy,as Chinese companies lay particular stress on economic benefit,ignore the public spirit,led to the Russian public regarded Chinese enterprises as "resource predator",enterprises normal business activities were under suspicion and blocked;In the field of cultural public diplomacy,because our country education institutions express too much information,lack of correct cognition,led to the Russian public regarded education institutions as "foreign agent institutions",the activities of education organizations were questioned and closed;In the field of media public diplomacy,as in the media used to express themselves,lost the news value,led to the Russian public regarded the media as "political propaganda tool," the media news reports were suspected and disgusted.To this,this thesis with the help of "Truth-Value" analytical model,guided by the research methods of multidisciplinary,both at home and abroad about the "Chinese Year" news reports,not only analysis the cause of the problems existing in the public diplomacy activities,but also puts forward the solutions to these problems solution: First,in the field of economic public diplomacy,Chinese enterprises should assume social responsibility in the aspect of "Fact",leading the public spirit in the aspect of "Value",making the enterprise be the Russian society spiritual leader;Second,in the field of cultural public diplomacy,education institutions should told the core proposition to Russian public in the aspect of "Fact",constructing correct cognition in the aspect of "Value",making the education institutions be the Russians' social cognitive constructor;Last,in the field of media public diplomacy,the media should narrate public news in the aspect of "Fact",creating the news value in the aspect of "Value",making the media be the watchman of Russian social conscience.