| With the development of economy and legal system,especially with the development of legal service market,the law firm business wins a good chance to widen its service area,while it faces big challenge at the same time.How to take advantage of its resource and win in the new situation becomes an important problem for every law firm.After 20 years development,Zhonglun W&D Law Firm now is a very famous law firm.But with the widening of the legal service and the complexity of business,the law firm faces a lot of new challenge.It cannot provide perfect legal service to the client.So,the Zhonglun W&D Law Firm should renew its strategical objective based on its own distinguishing feature in the new situation.This dissertation will focus on the strategic development objective of the Zhonglun W&D Law Firm.It will begins its research with the theory of legal firm business.Then it will use the PEST method to explain the chance and challenge now the Zhonglun W&D Law Firm is facing.After that,this dissertation will utilize the Five Forces Model to analyze the competing situation.Then it will use the SWOT method to find the strategic objective for the law firm based on its organized structure,resource,culture and its brand.Finally,this dissertation gives out the detailed suggestion for the law firm to obtain its goal. |
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