Research On The Information Publishing Effect Of Government Microblog "Sichuan Release" During The Jiuzhaigou Earthquake In Sichuan Province

Since the first year of the government microblog in 2011,the government microblog has become an important information release platform for the government to respond to the public crisis at the first time with convenience,responsiveness,explosiveness and influence in a short period of time.In a sudden catastrophic event,information dissemination is no longer just one-dimensional interaction and information notification.Instead,it needs to provide Urgently needed information under the premise of ensuring the public's informed needs.At the same time,with the help of information release forms,we can provide a two-way and even multi-party interactive platform while satisfying the needs of the public.It can truly expand the importance of information dissemination during disasters and guide the public to correctly Treat emergencies.Therefore,it is important to increase the effectiveness of information release and gain public recognition.Based on the literature research method and communication theory,this article initially constructs evaluation indicators for measuring the effect of information dissemination,including four dimensions of cognitive effect,affective effect,behavioral effect,and relational effect.Secondary indicators such as responsiveness,affinity,matching degree of demands,timeliness,empathy,audience participation,and interaction are derived.Then,the paper uses data analysis methods such as content analysis and web crawler to collect data.Based on the case study of Jiuzhaigou Earthquake Incident in Sichuan Province,the paper analyzes information publishing effect of the government microblog “Sichuan Release”in emergencies.The study finds that in the event of an emergency,the government microblog has a certain influence in the time of publication,diversity of publishing forms,and publication of authority,but there are also certain problems in the process of information publication:ignoring public appeal in emotional dimension,insufficient participation in behavioral effect dimension,weak interaction in relationship dimension,and cognitive biases in the publishing concept.The paper also proposes information publishing strategies that government microblogs should implement the concept of audience-based publishing in the event of sudden disasters,scientifically set issues,increase audience participation and interaction.