Research On Network Public Opinion Governance In The Big Data Era

In recent years,Internet technology has been continuously expanding and improving,laying a solid theoretical foundation,material foundation and application foundation for the rise of big data technology.And the popularity of big data technology application and promotion,and further influence on the Internet,driving the new network media to accelerate innovation and widely used,making the network public opinion information more open,diverse,spread rapidly,to improve the difficulty of network public opinion management at the same time,also give the government governance network public opinion provides a new idea,thinking and action.At present,the Chinese government is faced with many difficulties in the management of online public opinion,mainly including lagging thinking of governance,unscientific governance methods,unreasonable monitoring system,and inadequate response and guidance.In view of the management difficulty,can be based on the application of the big data technology,updated from thinking concept,deepen the technology,sound management mechanism and mode,etc.,innovative guide innovation broaden the path of the era of big data network public opinion management new method new measures.The government should use data to solve problems,accurately grasp the value positioning of big data,and promote the concept transformation of using big data technology to manage network public opinion.To strengthen the core technology research and development,set up public opinion data standards,improve data analysis ability,etc.,expanding use of big data technology depth and width of the governance network public opinion,improve the efficiency of the network public opinion management.Must be good at using big data technology network public opinion sound governance mechanism,including the collection,early warning,analysis,disposal and evaluate "the whole process of management,standardize management of the network public opinion and response,improve government departments actual governance ability.It is necessary to innovate the guiding mode of network public opinion from the aspects of reconstructing the subject of network public opinion,preempting the opportunity of network public opinion,improving the discourse power of mainstream media and making good use of network opinion leaders.