Research On Public Opinion Control Of Mass Emergencies

Public opinion is the most intuitive reflect the dynamic,the government is to carry out one of the key battlefield of social governance,the public opinion management as the focal point of government social governance,is conducive to improve the pertinence and effectiveness of governance,to achieve a multiplier effect.Especially since entering twenty-first Century,the rapid development of the Internet has brought mankind into the,information age",every citizen can through the Internet this"microphone"to the whole society sound.The Internet has broken through the class,geographical and other factors to build the fence,so that every citizen can become a social event in the public opinion participants.At present,the form of public opinion in our country is unprecedented complex.Square dance aunt in Lucheng District of Zhejiang Province in 2014 March occurred in Wenzhou city and district residents system noise to noise events across China's major media in just 10 days of news headlines,attracted the attention of the national media and network,caused great public pressure to the city of Wenzhou Lucheng district the committee,District People's government.Despite the government's efforts at the end of this incident has been well controlled,but still exposed the government in the face of mass emergencies in public opinion and control aspects of the helpless and inadequate.Therefore,how to use scientific and efficient in the light of its general trend,the public opinion control means,to create a correct and healthy environment of public opinion in the new social situation,the government is to improve the scientific management level of the only way which must be passed,but also an inevitable requirement to promote social harmony and stability.This paper will take Lucheng District of Wenzhou city in the sudden mass incidents system noise noise"as the breakthrough point,based on a comprehensive analysis of the various stages of the development of the dynamic events of public opinion and control measures,and points out that the government public opinion in the group incident management success and shortage,and advanced in practice in combination with foreign public opinion management,put forward reasonable suggestions for further improvement of the management and control of group incidents.This paper is divided into five parts.Chapter One,introduction.In Wenzhou,"explained to the group event of sudden noise made noise,as a starting point for the significance and importance of public opinion management pointed out that the government to carry out social governance,and the research ideas and research methods are clear.In this paper,the emergence of mass emergencies,public opinion control and other concepts,the author also in this part of a simple description.In addition,this article also on the domestic and foreign scholars so far in the mass incidents of public opinion control research conducted a list and summary,the domestic and foreign governments in this regard has been made a simple review of achievements.Chapter Two.A comprehensive introduction to Lucheng District of Wenzhou city in this group of unexpected events,the system noise noise "on the axis of time the event is divided into before,during and after the three stage,the development of dynamic and control measures for each stage are introduced and a brief analysis of public opinion.Chapter Three.Wenzhou District of Lucheng city were pointed out in response to the system noise to noise of the group incidents of successes and shortcomings,pointed out existing pre judged ability is insufficient,the mid late inadequate response,imperfect evaluation system and other aspects of the problem.Chapter Four.Analysis of Lucheng Wenzhou district government in the "noise" in the event of the causes of the problems.Chapter Five.From the event processing and the management and control to proceed,dynamic and timely release of authoritative strengthening network interaction,conveniently select and puts forward the countermeasure of group incidents of public opinion management and appropriate physical field of public opinion and improve public opinion events rehabilitation initiatives,for the future of science,quickly and effectively deal with this kind of events provide a feasible direction.