Study On The Government's Measures To Promote Corporate Social Responsibility

In recent years,with the development of economic globalization,Corporate social responsibility has become an important indicator of corporate competitiveness,social responsibility has been taken seriously by all walks of life.But,some enterprises' understanding of social responsibility is not comprehensive enough,the gap with developed countries is still large.In consumer,worker,environment,charity and other aspects of social responsibility exist a certain degree of absence.The ignoring social responsibility events of fake products appeared frequently on shopping platforms and unsafe incidents online car-hailing and pollutants discharge directly into drinking water sources affect the community's attention.From the perspective of the motivation and government function of corporate social responsibility,the government could and should formulate relevant countermeasures to promote enterprises to fulfill their social responsibilities.By looking up literature,this paper finds that developed countries in Europe and the United States mainly base on the roles of policymakers,promoters and supervisors to formulate corresponding countermeasures and vigorously promote enterprises to fulfill their social responsibilities.The European model such as sustainable development and civic meetings have been effective in promoting corporate social responsibility.our government is paying attention,however,the construction of corporate social responsibility should be further strengthened through improving legislation,establishing evaluation system and establishing supervision mechanism.Taking hangzhou as an example,analysis the construction of corporate social responsibility in hangzhou.In 2008,the hangzhou government promoted enterprises to fulfill their social responsibilities by setting up a leading group,building an evaluation system,formulating promotion methods and increasing publicity.Relevant measures formulated by the government to a certain extent have enhanced the awareness and behavior of enterprises in performing their duties.In particular,the establishment of the CSR evaluation system has promoted the awareness and motivation of CSR.However,there are also some problems,such as the limitations of the evaluation system to promote the performance of small and medium-sized enterprises and the imperfect supervision measures.Through data analysis and interviews with the heads of small and medium-sized enterprises,this paper believes that the promotion policies and evaluation system for small and medium-sized enterprises can be developed to further promote their awareness and ability of social responsibility.In addition,a supervision platform should be set up on the basis of the evaluation system to increase the punishment for enterprises lacking social responsibility.We should guide social supervision and jointly urge enterprises to fulfill their social responsibilities.Based on the advanced experience of developed European Union countries and combined with effective measures and shortcomings promoted by hangzhou municipal government,this paper proposes countermeasures for Chinese government to promote enterprises to fulfill social responsibilities,including strengthening legislation,establishing evaluation system,incentive and punishment mechanism,strengthening publicity of education and supervision.