The Research On The Value Guidance Of New Media Professionals

The new media born out of the digital information technology revolution is a new force to promote economic development,political democracy and social harmony.Since the 18 th national congress of the CPC,the state has promoted the management of new media as a national strategy and issued a series of policies.Strengthening the management of new media,in the final analysis,is to strengthen the management of people.New media people are the developers and users of new media,as well as the vanguard of thought dissemination and public opinion guidance.The current stage,the pluralistic value orientation,value target is not strong,the influence of such factors as part of the new media to click-through rates and the economic benefit as the goal,and caused serious consequences,to solve these problems,real ascension new media literacy is to help set up the correct values of the new media,through building the main melody of the new media platform,to strengthen the ideological and political education of new media and new media platforms legal regulation,and build a harmonious and orderly network of new media space.This paper uses the relevant knowledge of ideological and political education,journalism and communication to conduct research on the values of new media people,study the prominent problems existing in the values of new media people,explore the corresponding countermeasures,adhere to the correct value orientation of cyberspace,and cultivate socialist core values.The main points of this paper are as follows:First,the current domestic and foreign research results on the professional ethics and ideological and political education of new media personnel are reviewed,and the research methods and innovation points of this paper are proposed to lay a good foundation for the later writing of this paper,so that the research can be carried out in depth.Second,it reveals the meaning of new media and new media people,and classifies new media people.It defines the concept of values and explores the significance of the research on new media people’s values for guiding the value orientation of new media and the development of social public opinion and building a healthy and orderlycyberspace.Third,analyze the current situation of new media people’s values.At present,new media people actively disseminate the party’s and the country’s line,principles and policies,as well as socialist core values,and shape good social customs.At the same time,the values of the current new media people have problems such as egoism,"entertainment first",etc.,while the social responsibility of the new media people,the lack of concept of right and wrong,etc.,which lead to the dilemma of their values.Fourthly,countermeasures are proposed to guide new media personnel to set up correct values.In order to guide new media personnel to set correct values,the strength of ideological and political education must be enhanced,and the legal supervision and risk prevention of new media platforms should be strengthened while creating thematic new media platforms.