A Case Study Of Qingdao Haier Public Welfare Donation To Promote Working Capital Turnover

Working capital management is an important part of corporate financial management,and its management effectiveness largely determines the success or failure of business operations.In recent years,research on the efficiency of working capital management has attracted more and more attention from the practical and academic circles.On the other hand,in order to seek sustainable development,more and more companies are gradually realizing that they can no longer simply maximize their profits and begin to incorporate public welfare donations into their development strategies.The relationship capital formed through public welfare donations can enable enterprises to achieve higher value in the capital market and bring intangible or tangible economic returns.Under such a background situation,can the non-economic factor of public welfare donation exert an influence on the management of working capital of enterprises? Relevant empirical research shows that public welfare donation can promote the turnover of working capital of enterprises.To explore the specific mechanism of the relationship between the two,this paper takes Qingdao Haier as an example,selects its financial data for 2013-2017,combines the traditional evaluation index with the working capital management evaluation system based on supply chain,calculates and analyzes the working capital management level in each link of "supply for production and sales".Comparing with the industry data,the paper reveals the ways of public welfare donation to affect the turnover of working capital through the perspective of the main stakeholders in each link.Through case analysis,it is concluded that the behavior of public welfare donations by the stakeholders will make them easy to make choices that are beneficial to the company when making decisions,thus affecting the working capital turnover of the company.The conclusion of this paper is how the electrical manufacturing enterprises in Qingdao Haier can build a good relationship with stakeholders and how to provide incentives for working capital turnover through donations.