Government Support Research On Tourism Development In Jing'an County

Tourism is a sunrise industry.With the development of China's economy and society,more and more people choose to go out to relax and relax while working and living.At present,China's major cities have already developed a mature development model in the cultivation and construction of tourism industry,and as an important part of the tourism market,county tourism is still in its infancy in China.It is undeniable that the county town,including the township population,occupies the vast majority of China's total population.With the improvement of the living standards of the county and township people,the market for county tourism is extremely broad,and government supervision and support are indispensable.This paper focuses on the government support and research of tourism development in Jing'an County.By consulting the literature on government support for county tourism development at home and abroad,we can understand the specific practices supported by the government in the development of county tourism,and draw lessons from it.Afterwards,through interviews with the tourism management departments of the Jing'an County and the tourism industry,the first-hand information on the support of the government in the development of tourism in Jing'an County was obtained,and the achievements and achievements of the government support for tourism development in Jing'an County in the past ten years were clarified.The difficulty of getting there.At the same time,combined with typical case analysis,use SWOT analysis method to find out the current government promotion of the tourism development of Jing'an County,improve the supporting infrastructure,provide investment and financing platform,promote the promotion of the whole county tourism and vigorously develop the village.Advantages such as tourism,as well as the existence of financial gaps,poor publicity and promotion,imperfect management systems,inadequate local government development,poor project service capabilities,and inaccessible supporting services.At the same time,the analysis of the Jingan County government to support tourism development has a national The tourism policy is good,the brand is created,the transportation in the province is gradually improved,and the higher-level government supports it.The tourism development from other counties in the same city is rapidly forming a squeeze and the ecological environment protection is insufficient.In general,the opportunity is greater than the threat,the Jingan County government to support the development of tourism is feasible,and further efforts need to be strengthened.At last.Relying on the relevant theories of new public management theory,local government function theory,and tourism sustainable development theory,it is proposed to raise development awareness,vigorously promote project construction,increase market promotion,enhance public service capabilities,strengthen industry management,and increase tourism funds.The basic strategy of optimizing government support,such as input,hopes to provide some reference for government support for tourism development in other counties.