A Study On County-level Government Functions In Tourism Development ——Take J County Of Shandong Province As An Example

With the development of China’s economy,the rapid development of tourism for local governments to bring huge comprehensive benefits.County tourism is an important part of regional tourism,and tourism consumption has become a new economic growth point in many counties.More and more county-level governments take tourism industry as a strategic pillar industry to build and cultivate,in order to promote the development of county economy.However,most of the county tourism in China is still in the primary stage of development,the implementation of government-led tourism development strategy,county-level governments in vigorously promoting the development of county tourism,there are often excessive government leadership,tourism management absence,lack of brand awareness and other problems,leading to the slow development of county tourism.This article takes the government function performance in the development of tourism industry in County J as the main research object,using the public product theory and the theory of service-oriented government theory to comb.And it focuses on the problems and causes of the government in the development of tourism in J County in the construction of tourism infrastructure,standardized management of the tourism market,the establishment and publicity of brand image,and the cultivation of professionals.Then it gives targeted countermeasures and suggestions from the aspects of giving play to the leading role of the government,improving the supply of public services,creating a tourism environment,and innovating the development of the tourism industry.By combing the relevant literature,it is found that the current research on regional tourism in China is mainly focused on the development of tourism in provinces,cities and rural areas,while the research on county-level areas is relatively few.This paper analyzes the performance of government functions in the development of tourism industry in J County from multiple perspectives.It is helpful to better guide the county-level government to accurately position its role in the development of tourism industry,further optimize the government functions,promote the sustainable and healthy development of county tourism,improve county economic income,and promote the transformation and upgrading of county economy.It also has certain significance for enriching the existing theoretical research system of county tourism.