Research On The Strategies Of Local Governments' Coping With Network Public Opinions In The New Media Era

In recent years,new media has developed rapidly,and more and more profound impact on our lives.New features and characteristics of new media,such as instantaneity and interaction in communication,playing an important role in the development and evolution of network public opinion,and also put forward new requirements for the government in social governance.How to actively and effectively respond to the network public opinion in the new media era has become one of the most urgent issues for local governments.Based on the background of the new media era,through the methods of documentation,case analysis and comparative analysis,combined with the typical cases in recent years,and using the knowledge of communication and public management,this paper makes a thorough analysis of the current situation and problems of local governments' response to the network public opinion in the new media era,and draws on the experience of foreign countries to make a thorough analysis of the new media.Local governments in the era of sports should put forward feasible strategies and suggestions for network public opinion.The paper is divided into seven parts.The first part is the introduction,which elaborates the research background and significance of the topic,combed the current research situation at home and abroad,and introduced the research ideas,research methods,and innovation of the article;the second part explains the core concepts of the research content and related theories in depth,including the overview of new media,network public opinion and the definition of local government concepts.Chaos theory,spiral theory of silence,Tacitus trap and other related theories;the third part gives a brief introduction to the current situation of local government response to network public opinion in the new media era;the fourth part synthetically analyses the main problems existing in local government response to network public opinion in the new media era by combining with typical cases in recent years;the fifth part takes Germany,Singapore,the United States,France,India,South Korea and other countries as an example,introduced their modes of responding to network public opinion in the new media era,in order to provide experience for our country;the sixth part puts forward strategies from five aspects: building the legal system of network public opinion,improving the ability of using new media,improving the monitoring and early warning mechanism of public opinion,improving the system of government information disclosure,and innovating the means of emergency handling of public opinion.Suggestions,in order to provide theoretical reference for local governments to deal with network public opinion in the future,and promote the harmonious and stable development of society;the seventh part summarizes the full text,and points out the shortcomings.Through the research,the following points of understanding are formed:(1)With the further popularization of the Internet and the increase of the number of netizens,the response of network public opinion in the new media era has become an urgent issue,which has been attached great importance by governments at all levels.At present,the government has done a lot of work and achieved initial results.(2)Through investigation and information collection,it is found that in the era of new media,there are still some problems that need to be solved urgently,such as lack of relevant laws and regulations,inadequate understanding and utilization of new media.(3)After the comparative analysis of foreign governments' modes of responding to network public opinion,some experiences are drawn,including the construction of the legal system of network public opinion,strengthening the positive guidance of network public opinion,and increasing the supervision of information technology of network public opinion.(4)In order to improve the ability of local governments to cope with internet public opinion in the new media era,we need to start with building a legal system and improving the ability of using new media.