Local Public Emergencies Research Network Public Opinion Strategies

With the growing popularity of social networks and online media in particular, "self-media", the rapid development of online media more and more profound impact on all levels of the political, economic and cultural, public opinion has become a public network the focus of attention. Local Government attaches great importance to public opinion network monitoring and management, the ability to respond to the scientific and public opinion to guide the network has become a test of an important indicator of the government ability to govern. Regrettably, however, the local government to deal with public opinion in the network, there are still many problems, such understanding in place, thought the traditional rigid methods inappropriate and backward, leading to response is not satisfactory, public opinion treatment is not timely, unscientific imperfect, to a certain extent, reduce the credibility of the local government, and even affect the public image of the local government, has led to tension between the party cadre, contradiction. Therefore, we must enhance the local government to deal with public opinion on the network processing capabilities to help enhance public trust in government, to establish a good image of the government.Based on the analysis of local government in the face of public opinion crisis response capacity, mainly in Fuzhou local government, for example, focuses on the Yihuang self-immolation incident, compared to the previous changkai Guangchang Xu rivers burst events and recent heavy metals spill, as well as elsewhere in the process of resolving crises. Analysis of the ability of local government to do to deal with public opinion, such as the government at this stage is already a growing awareness of the importance of public opinion to deal with, starting to focus on crisis management timeliness right to know and respect the audience, and through press releases and many different ways to deal with the difficulties in a better way, to strengthen the society's safety and stability. By the comparison of several cases, this paper talks about the significance of the right ways for government to dispose of the trouble and crisis caused by internet views, public opinion on the status of local government to deal with the ongoing analysis, summarized its lack of progress compared with the previous aspects, there are also a number of mechanisms such as the establishment of early warning and not effectively play its role and so on. In the last article, the local government in modern society how to make full use of resources, good public opinion to deal with in the future.