Research On The Response Of Local Government In The Crisis Of Internet Public Opinion

With the emergence and rapid development of new media,the environment of network public opinion is more and more complex,and the crisis of network public opinion is frequent.Network public opinion is a double-edged sword,which has great influence on local government management and social stability.The outbreak of network public opinion crisis is an opportunity and also a challenge to the government.If the government cannot resolve the crisis of network public opinion in time,it will not only lead to a large number of negative comments on the network,but also affect offline social stability from the online negative effects of the crisis of public opinion.If the government responds properly,not only the crisis of network public opinion can be solved effectively,but also it is the opportunity for the local government to enhance its credibility and establish its authority,to show its ability to the public,and enhance public s confidence in the government.Therefore,how to optimize the government response strategy of network public opinion crisis,improve the effectiveness of government response,guide the public rational thinking,and solve the network public opinion crisis in time is an important issue that the government should pay attention to and think about.With the deepening of administrative reform,our country pays more and more attention to the response to the crisis of network public opinion,especially in recent years,in order to promote the development of local government information,the central government requires governments at all levels to pay attention to strengthening the work of network public opinion.Governments and functional departments are required to open government affairs' Weibo and WeChat public account,etc.Through the new media platform to continuously strengthen information disclosure,enhance communication with the public,and constantly enhance the government s capacity of response.This paper selects 30 typical cases of network public opinion crisis from 2017 to 2018 and conducts comparative analysis upon the cases.Through the analysis and comparison of response time,response subject,response strategy,response media,response effect and public feedback attitude to government response,it is found that various problems still exit in the local government responses:the response is passive and lagging;information disclosure is not transparent;communication with the public is not smooth;there is a lack of professional response strategy;the government response is random,and the response effect is difficult to be guaranteed.The reason is that the local government does not attach importance to the network public opinion,and that the consciousness is not strong.Also,the strength of the local government technical talents is relatively weak,and the government response to the related mechanism construction is not perfect,which are factors that affect the local government's effective response in the network public opinion crisis.Such as Yangjiang City Guangdong Province.If the crisis of Internet public opinion is not solved in a timely and effective manner, it will have a huge negative impact on the credibility of local government and social stability.The local government should strengthen the consciousness of government response, attach importance to the scientific application strategy, grasp the time, degree and effect of public opinion guidance on the Internet, perfect the long-effect mechanism of government response, and continuously improve the effectiveness of government response, so as to enhance the credibility of the government and the ensure the long-term stability of society.