Research On The Party Committee's Public Opinion Guidance In Local Governance

For a long time,public opinion is an important factor affecting social stability and prosperity.At present,the rapid development of the network,especially the mobile network,makes the public opinion environment more chaotic and complex,and the influence of public opinion on social governance is also dramatically amplified.Various studies show that disorderly public opinion can't effectively promote social governance.Public opinion needs more authoritative and powerful guidance,and public opinion guidance is an important part of governance.Quan Zhou Evening News,as the mainstream official media of Quan Zhou,a more developed city in the southeast coastal area,has long been the leading local party newspaper in China.It has rich experience in disseminating the mainstream voice,communicating the public opinion and guiding the public opinion.In the history of running newspapers for more than 30 years,Quan Zhou Evening News has repeatedly promoted the administration of local governments in Quan Zhou through the supervision of public opinion influence,and has long been committed to creating a good environment for public opinion.Quan Zhou Evening News has great influence in this city,this province,and even overseas,and has made outstanding contributions to the local governance of Quan Zhou.In recent years,under the challenge of the new media," Quan Zhou Evening News" is restricted by the external system factors and its own ability level,and the guidance of social public opinion is beginning to appear inadequate.Under the new situation,in the process of guiding public opinion and participating in governance,it has shown a weakening situation.However,the local party newspaper represented by " Quan Zhou Evening News" has become a representative.It is still an irreplaceable force of public opinion in local governance.To change the decadence of local Party newspapers in the guidance of public opinion,Local governments should enhance their awareness of governance,change the subordinate status of local party newspapers as partners,fully decentralize power and improve the governance system,ensure and encourage local party newspapers to participate in governance;local party newspapers themselves should also strengthen the leadership of the Party fundamentally,clarify the direction of "politicians running newspapers",change the tendency of excessive commercialization of the leadership system and management mode of local Party newspapers,change the style of writing and work,and be brave to take part in and participate in governance.Take the social benefits as the center and devote ourselves to the work of public opinion guidance.