Research On The Persuasion Communication Of Village Cadres In The Implementation Of Left-Behind Village Policy In Central And Western China

In the dual structure of state and village,the village cadres are the maintainers of the village social relations,the link between the country and the village,and the terminal subject of the country's policy implementation in the village.Under the background of the rural revitalization strategy,the village cadres play an important role in the left-behind village governance in central and western China.The author adopts the method of field survey to study the persuasion communication of the village cadres in the implementation of left-behind village policy in the central and western China.Taking F village in the southeast of hubei province as the research object,based on the analysis framework of the persuasion communication theory,this paper discusses the characteristics of the persuasion communication of the village cadres in the implementation of the policy and analyzes the existing problems.Specifically,it consists of the following parts: first,it explains the basic situation of the survey site F village,points out the typicality of F village as a left-behind village in the central and western regions,explains the media environment of F village,and constructs a more systematic theoretical analysis framework of the communicator's persuasion communication.Second,combining with the case of F village,to stay in the Midwest type of village cadres,in the policy execution to persuade transmission elements is analyzed,including to persuade communication subject,convince to spread information and persuading objects,including villages and village cadres to convince capital,policy information types,the villagers get media channels,"opinion leader" and village,etc.;Thirdly,based on the actual situation of F village,the mode of persuasion communication of village cadres in the implementation of left-behind village policy is described in detail,including the media use,persuasion communication network and persuasion communication skills of village cadres.Fourth,analysis to stay in the village,to convince and capital change under the dual role of media policy to convince communication effect of weak trend of village cadres,including the type of policy changes under the village cadres role change and persuade capital brought by the weak,and media communication of monopoly break and policy implementation of public policy information.On the one hand,it is to summarize the practical experience in the governance of left-behind villages in central and western China;on the other hand,it is to further improve the theoretical system of rural communication in China through the communication research on village issues.