Research On Police Public Relations Of Zhuhai In The New Media Age

Police Public Relations(P.P.R.)refers to the active,long-lasting and effective use of communication by the police organizations to shape their good image to the public and enhance the public’s support and understanding of various types of police work,so as to improve police work.Public Relations(P.R.)are important for the daily work of police organizations.In recent years,the theoretical research and working practices of police P.R.in China have made remarkable achievements.However,with the rapid development of new media such as Weibo and WeChat,the old P.R.theories seemed no longer applicable.At the same time,the standard for P.R.of people in new media era is higher than ever.This paper first expounds the historical origins of P.R.,and explains the basic concepts of P.R.and the three major elements.And then,we discussed the definition and function of police P.R.,the police P.R.model,the concept and characteristics of the new media police P.R.,and the influence of new media on the three major elements of police P.R..In addition to theoretical research,in response to Zhuhai Police Public Relations,this study also used a combination of questionnaires and one-on-one interviews to conduct social surveys.After analyzing the data obtained from the survey,we found some defects and shortcomings in Zhuhai Police Public Relations: the police organizations lack P.R.awareness;P.R.members lack P.R.skills and capabilities;P.R.content construction is insufficient;two-way communication channels need to be strengthened.From the summary of the generalization,there are two shortcomings in the police P.R.: bureaucratic habits and conservative remnants;a large number of contradictions caused by social transition and the objective background of immigrant cities;conflicts between severe social security situations and police duties;deviations in the functioning of police functions;complexity and extensiveness of objects;The media’s distorted reports;the police team is not well-balanced,and law enforcement is not standardized.Then,in response to these defects and shortcomings,this paper gives relevant suggestions based on the relevant P.R.theory and model: promoting police P.R.awareness;the P.R.training for all police officers;enrich the content of police P.R.;and the establishment of institutionalized two-way communication channels;using the medias to guide public opinion.I hope this will help the police organizations to develop police P.R.in our country.