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The Business Plan Of "A" International Health Town

Posted on:2017-07-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y J GuFull Text:PDF
GTID:2416330596956633Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Through the description and analysis of pension models in China and City YT,this paper finds that the home care mode is still the most common Chinese pension model in the society where the problems of aging and low birth rate are increasingly serious.On one hand,the pressure on the 60 s,70s and 80s' couples to support their elderly parents burdens a lot as the society becomes aging.On the other hand,if the elderly lives with their next generations,they may feel uncomfortable due to the differences between lifestyles in the fields of time schedules,diets and so on.If the elderly lives alone,they may face the embarrassing situation of nobody taking care of them.In this way,retirement community can greatly solve these problems.Through the study of the status of the real estate markets of China and City YT,we can conclude that the real estate markets in Chinese second and third tier cities are becoming increasingly competitive with a high inventory.As a result,the real estate enterprises should focus on different target audience and demands.The retirement community will usher great development opportunities in this environment.After the overview of pension of real estate,this paper firstly introduces the background of A International Health Town Project in detail.Secondly,through the supply and demand analysis,competitor analysis,target audience and SWOT analysis of the market of City YT,we can conclude that the project of A International Health Town has a bright business prospects and social benefits.The project positioning of A International Health Town of detailed describes the designing requirements of housing,transportation,cultural environment and landscape,providing the specific planning indicators and developmental plans.Finally,the paper uses the investment earnings estimates,expounding that the A International Health Town Project obtains huge economic benefits in addition to great social benefits.This article takes A International Health Town as study subject,investigating multiple real estate projects with a large amount of data and solving problems using the method of theory connecting with practice in the background of society aging,real estate industry excessing and competition fierce.We hope that the A International Health Town project can achieve success and this paper can help the development of China endowment real estate as well.
Keywords/Search Tags:aging, pension real estate, investment
PDF Full Text Request
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