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Research On The Development Strategy Of YX Law Firm

Posted on:2020-01-11Degree:MasterType:Thesis
Country:ChinaCandidate:Z H HuFull Text:PDF
GTID:2416330599958728Subject:Business Administration
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Ruling the country by law opens a new chapter of socialism.The requirement of strict constitutional rule of law is a milestone in the modern history of our country.The legal market is also about to open a new era.The influence of strategy is diversified.The level of revenue ability of law firms can not directly highlight the quality of legal services.However,as a profit-making organization,a good development strategic framework will surely enable law firms to better repay the society and the public.To a large extent,it will ensure stable profit promotion,effective brand dissemination and long-term healthy development of law firms.Firstly,the PEST method,the porter's five forces model and other external environment analysis tools were utilized in this thesis.These analysis tools were used to make a comprehensive analysis of the enterprise's macro environment,industry environment and competitive environment.In the end,the external environment evaluation conclusions of YX law firm would be obtained.Then,starting from the development status,internal resources and organizational capacity,the advantages and disadvantages of YX law firm were analyzed.The conclusion of internal environmental assessment was confirmed.Then the internal and external environmental assessment and analysis were made.The organization's overall preferred strategy was made through the use of SWOT comprehensive matching analysis method,evaluation matrix method and other tools.This strategy was the implementation of ST diversification strategy with the help of the Internet.On this basis,the mixed competitive strategy with differentiated strategy as the main strategy was determined.What's more,the human resource function strategy and marketing function strategy were illustrated with examples.The purpose was to illustrate how the organizational function strategy should coordinate with other strategies to implement as a whole.Finally,according to the existing value chain systems and business models,the corresponding strategic measures and suggestions were proposed.A conclusion was drawn that the study of development strategy was necessary,feasible and important.The study of organizational development strategy is an objective issue.It worths every participant and stakeholder who wants to grow up continuously and healthily considering.Especially in the legal industry,the study of organizational development strategy will further enhance the overall social satisfaction.
Keywords/Search Tags:Law firm, Legal service market, Differentiation
PDF Full Text Request
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