Js Law Firm Of Differentiated Services Research

With the progress of legal construction and the further development of economy in China, the competition in the market of legal service becomes more and more fiercely. JS Law Firm is built up under such background. This thesis tries to seek the way to make sure how this law firm could base itself in such competition and seek for further growing if it could offer unique service under the background of normal legal market.As a licensed lawyer, the writer has some personal appreciate and suggestion about the characteristic of the Lawyer and Law Firm. Combined the knowledge of strategy management, the writer will analyze the external opportunities and risks from the macroscopic environment, professional circumstance and competitive condition of the legal service market. Meanwhile, the writer will talk about the internal quality and will assay the advantage and inferiority of this Law Firm. With the knowledge of marketing of service, the thesis will subdivide the legal service market and choose the target market and apply the conception of differentiation management. Besides, this thesis will discuss this conception from three aspects: Marketing Management, Human Resource Management and Procedure Management.This thesis has six chapters in total. The first chapter is introduction. The second one is the relevant theory about this thesis. In the third chapter, it will discuss the outside environment and in the following chapter will analyze the market of legal service. And Chapter Five will analyze the counterplots and measures about how to implement the differentiation strategy. The thesis will give the conclusion and prospect in final.