Study On The Effect Of Agenda-Setting In Government Affairs Microblog

Government affairs microblog, as a new generation of the E-government means, has opened a new channel for information dissemination, which on one hand guides the public of the government affairs and direction of the public opinions, one the other hand improves the interaction of the officer and people, helps to solve social problems. In emergencies, more and more attention is worth to pay between the agenda-setting function of the government affairs microblog and the transmission of Internet public’s opinion, the media property of the government affairs microblog and its social attributes.Based on the hotspot division from Baidu index, the text divided the whole situation of Shenzhen landslide event into three stages, which includes the accumulation, outbreak and continuation of hotspot. It also studied the prominence of the object and attributes of the government affairs micro blog in agenda-setting according to its content and the text characteristics analysis of quantity of government blog forwarding and its comment from the public. The study shows, effect shortage of government blog agenda-setting is caused by negative influence from the public and peripheral influence from other media. To solve the problem, the writer studied strategies for further developing agenda setting effect from two levels that government blog lay emphasis on media attributes agenda and social attribute agenda. It mainly includes two parts, of which the first one is media attribute agenda should control information quality very well and enhance the ability for grabbing hotspot agenda and the second is social attribute agenda should enhance the entertainment of language and build agenda for consulting and participation.